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The Potential For Marketing Pork Products With Embedded Environmental Attributes: Results From An Experimental Study

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  • Hurley, Sean P.
  • Kliebenstein, James B.
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    Abstract

    Environmental issues such as air and water quality related to livestock production currently receive much attention. Potential methods for environmental improvement range from regulation to market solutions. This study looks at consumer willingness to pay for pork products with embedded environmental attributes. Experimental auctions showed that over one-half of the participants (62%) paid a premium, that did not vary significantly between differing regions of the United States.

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    File URL: http://purl.umn.edu/21598
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    Bibliographic Info

    Paper provided by American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association) in its series 1999 Annual meeting, August 8-11, Nashville, TN with number 21598.

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    Date of creation: 1999
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    Handle: RePEc:ags:aaea99:21598

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    Related research

    Keywords: Environmental Economics and Policy; Livestock Production/Industries; Marketing; Q13; Q25;

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    References

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    1. Fox, John A. & Hayes, Dermot J. & Shogren, Jason F. & Kliebenstein, James, 1996. "Experimental Methods in Consumer Preference Studies," Staff General Research Papers 5178, Iowa State University, Department of Economics.
    2. Shogren, Jason F. & Seung Y. Shin & Dermot J. Hayes & James B. Kliebenstein, 1994. "Resolving Differences in Willingness to Pay and Willingness to Accept," American Economic Review, American Economic Association, vol. 84(1), pages 255-70, March.
    3. Coppinger, Vicki M & Smith, Vernon L & Titus, Jon A, 1980. "Incentives and Behavior in English, Dutch and Sealed-Bid Auctions," Economic Inquiry, Western Economic Association International, vol. 18(1), pages 1-22, January.
    4. Shogren, Jason F. & Fox, John A. & Hayes, Dermot J. & Kliebenstein, James, 1994. "Bid Sensitivity in the Structure of the Vickrey Auction," Staff General Research Papers 10616, Iowa State University, Department of Economics.
    5. Gary D. Thompson & Julia Kidwell, 1998. "Explaining the Choice of Organic Produce: Cosmetic Defects, Prices, and Consumer Preferences," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 80(2), pages 277-287.
    6. Coursey, Don L & Smith, Vernon L, 1984. " Experimental Tests of an Allocation Mechanism for Private, Public or Externality Goods," Scandinavian Journal of Economics, Wiley Blackwell, vol. 86(4), pages 468-84.
    7. Duram, Leslie A., 1998. "Organic Agriculture in the United States: Current Status and Future Regulation," Choices, Agricultural and Applied Economics Association, vol. 13(2).
    8. Luanne Lohr, 1998. "Implications of Organic Certification for Market Structure and Trade," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 80(5), pages 1125-1129.
    9. Jason F. Shogren & John A. Fox, 1996. "Consumer Preferences for Fresh Food Items with Multiple Quality Attributes: Evidence from an Experimental Auction of Pork Chops," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 78(4), pages 916-923.
    10. Melton, Brian & Huffman, Wallace & Shogren, Jason F., 1996. "Economic Values of Pork Attributes: Hedonic Price Analysis of Experimental Auction Data," Staff General Research Papers 5239, Iowa State University, Department of Economics.
    11. Gary D. Thompson, 1998. "Consumer Demand for Organic Foods: What We Know and What We Need to Know," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 80(5), pages 1113-1118.
    12. Fox, John A. & Hayes, Dermot J. & Kliebenstein, James & Shogren, Jason F., 1994. "Consumer Acceptability of Milk from Cows Treated with Bovine Somatotropin," Staff General Research Papers 702, Iowa State University, Department of Economics.
    13. Kagel, John H & Harstad, Ronald M & Levin, Dan, 1987. "Information Impact and Allocation Rules in Auctions with Affiliated Private Values: A Laboratory Study," Econometrica, Econometric Society, vol. 55(6), pages 1275-1304, November.
    14. Karen Klonsky & Laura Tourte, 1998. "Organic Agricultural Production in the United States: Debates and Directions," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 80(5), pages 1119-1124.
    15. Fox, John A. & Buhr, Brian L. & Shogren, Jason F. & Kliebenstein, James & Hayes, Dermot J., 1995. "Comparison of Preferences for Pork Sandwiches Produced from Animals With and Without Somatotropin Administration (A)," Staff General Research Papers 852, Iowa State University, Department of Economics.
    16. Dobbs, Thomas L., 1998. "Price Premiums for Organic Crops," Choices, Agricultural and Applied Economics Association, vol. 13(2).
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    Cited by:
    1. Douadia Bougherara & Gilles Grolleau, 2005. "Designing ecolabels in order to mitigate market failures: an application to agrofood products," Working Papers 156718, Institut National de la Recherche Agronomique, France.
    2. Park, Dooho & Seidl, Andrew F. & Davies, Stephen P. & Frasier, W. Marshall, 2000. "Environmental Policy Influences On Livestock Stocking And Location Decisions," 2000 Annual Meeting, June 29-July 1, 2000, Vancouver, British Columbia 36340, Western Agricultural Economics Association.
    3. Park, Dooho & Davies, Stephen P. & Seidl, Andrew F., 2001. "A Nationwide, State-Level, Analysis Of Animal Confinement Policy By Selected Species," 2001 Annual Meeting, July 8-11, 2001, Logan, Utah 36160, Western Agricultural Economics Association.

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