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Segmenting The Commercial Producer Market For Agricultural Inputs

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Author Info

  • Gloy, Brent A.
  • Akridge, Jay T.

Abstract

A cluster analysis procedure was used to develop a market segmentation of U.S. crop and livestock farms with annual sales in excess of $100,000. The results indicate that four distinct segments exist: convenience buyers, balance buyers, price buyers, and performance buyers. Differences in preferences across these segments have important implications for the marketing strategies of agricultural input suppliers.

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File URL: http://purl.umn.edu/21592
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Bibliographic Info

Paper provided by American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association) in its series 1999 Annual meeting, August 8-11, Nashville, TN with number 21592.

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Date of creation: 1999
Date of revision:
Handle: RePEc:ags:aaea99:21592

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Related research

Keywords: Institutional and Behavioral Economics; Marketing;

References

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  1. Gloy, Brent A. & Akridge, Jay T., 1999. "Segmenting The Commercial Producer Marketplace For Agricultural Inputs," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association (IAMA), vol. 2(02).
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Citations

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Cited by:
  1. Bard, Sharon K. & Boeljhe, Michael & Craig, Dawn J., 2001. "Borrower Preferences In The Agricultural Credit Market: A Conjoint Analysis," Proceedings: 2001 Regional Committee NC-221, October 1-2, 2001, McLean, Virginia 132404, Regional Research Committee NC-1014: Agricultural and Rural Finance Markets in Transition.
  2. Stark, Christopher E. & Moss, Leeann E. & Hahn, David E., 2002. "Farm Business Goals And Competitive Advantage," 2002 Annual meeting, July 28-31, Long Beach, CA 19618, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
  3. Reimer, Aaron & Downey, W. Scott & Akridge, Jay T., 2009. "Market Segmentation Practices of Retail Crop Input Firms," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association (IAMA), vol. 12(1).
  4. Gloy, Brent A. & Akridge, Jay T., 2000. "Computer And Internet Adoption On Large U.S. Farms," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association (IAMA), vol. 3(03).
  5. Johnson, James D., 2002. "A Typology for U.S. Farms from National Survey Data," Workshop on the Farm Household-Firm Unit: Its Importance in Agriculture and Implications for Statistics, April 12-13, 2002, Wye Campus,Imperial College 15725, International Agricultural Policy Reform and Adjustment Project (IAPRAP).
  6. Roucan-Kane, Maud & Alexander, Corinne E. & Boehlje, Michael & Downey, W. Scott & Gray, Allan W., 2011. "Large Commercial Producer Market Segments for Agricultural Capital Equipment," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association (IAMA), vol. 14(4).
  7. Matthew Gorton & John White & Svetlana Chernyshova & Alexander Skripnik & Tatiana Vinichenko & Mikhail Dumitrasco & Galina Soltan, 2003. "The reconfiguration of post-Soviet food industries: Evidence from Ukraine and Moldova," Agribusiness, John Wiley & Sons, Ltd., vol. 19(4), pages 409-424.
  8. Gloy, Brent A. & Akridge, Jay T. & Whipker, Linda D., 2000. "The Usefulness And Influence Of Information Sources On Commercial Farms," 2000 Annual meeting, July 30-August 2, Tampa, FL 21735, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
  9. Gloy, Brent A. & Akridge, Jay T. & Whipker, Linda D., 2000. "Sources Of Information For Commercial Farms: Usefulness Of Media And Personal Sources," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association (IAMA), vol. 3(02).
  10. Alexander, Corinne E. & Wilson, Christine A. & Foley, Daniel H., 2004. "Agricultural Input Market Segments: Who Is Buying?," 2004 Annual meeting, August 1-4, Denver, CO 19997, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).

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