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Market-Structure Determinants Of National Brand-Private Label Price Differences Of Manufactured Food Products

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  • Connor, John M.
  • Wills, Robert L.

Abstract

This paper estimates the relationships between market structure and price margins between manufacturers' brands and private-label processed food products. These margins, which are related to the Lerner index of monopoly, are computed from two unusual retail price sources spanning 1975-1980. Market seller concentration and product differentiation are significant determinants of higher price margins.

Suggested Citation

  • Connor, John M. & Wills, Robert L., 1987. "Market-Structure Determinants Of National Brand-Private Label Price Differences Of Manufactured Food Products," 1987 Annual Meeting, August 2-5, East Lansing, Michigan 270111, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    • Handle: RePEc:ags:aaea87:270111
    DOI: 10.22004/ag.econ.270111
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    References listed on IDEAS

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    1. Connor, John M & Peterson, Everett B, 1992. "Market-Structure Determinants of National Brand-Private Label Price Differences of Manufactured Food Products," Journal of Industrial Economics, Wiley Blackwell, vol. 40(2), pages 157-171, June.
    2. John M. Connor & Scott Weimer, 1986. "The intensity of advertising and other selling expenses in food and tobacco manufacturing: Measurement, determinants, and impacts," Agribusiness, John Wiley & Sons, Ltd., vol. 2(3), pages 293-319.
    3. Schmalensee, Richard, 1989. "Inter-industry studies of structure and performance," Handbook of Industrial Organization, in: R. Schmalensee & R. Willig (ed.), Handbook of Industrial Organization, edition 1, volume 2, chapter 16, pages 951-1009, Elsevier.
    4. Hamm, Larry G., 1981. "The Impact of Food Distributor Procurement Practices on food System Structure and Coordination," Working Papers 202964, University of Wisconsin-Madison, Department of Agricultural and Applied Economics, Food System Research Group.
    5. Porter, Michael E, 1976. "Interbrand Choice, Media Mix and Market Performance," American Economic Review, American Economic Association, vol. 66(2), pages 398-406, May.
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    Keywords

    Demand and Price Analysis; Marketing;

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