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"Local is the New Organic": Do Consumers Agree?

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Author Info

  • Meas, Thong
  • Hu, Wuyang
  • Batte, Marvin T.
  • Woods, Timothy
  • Ernst, Stan

Abstract

There have been numerous studies and growing interests to identify consumer preferences and compare willingness-to-pay for different value-added food labels or attributes. This paper uses stated preference data from choice experiments in a mail survey in Kentucky and Ohio to analyze consumer preferences for a host of value-added attributes of processed blackberry jam. Results from the study confirm positive willingness-to-pay for both organic and local attributes as well as other label claims. However, consumers were found to be willing to pay less for organic blackberry jam than jam identified as being produced in smaller state regions. Furthermore, the study found some evidence of substitution between these two attributes, an issue receiving minimal attention in the existing literature.

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Bibliographic Info

Paper provided by Agricultural and Applied Economics Association in its series 2013 Annual Meeting, August 4-6, 2013, Washington, D.C. with number 151265.

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Date of creation: 2013
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Handle: RePEc:ags:aaea13:151265

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Related research

Keywords: willingness-to-pay; local and organic processed food products; choice experiment; conditional logit model; Mixed Logit model; processed food labels; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety; Q13;

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Cited by:
  1. Lefèvre, Mélanie, 2014. "Do Consumers Pay More for What They Value More? The Case of Local Milk-based Dairy Products in Senegal," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 43(1), April.

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