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The Effect of Alternative Nutrition Menu Labels on Children’s Meals Purchases and Parent-Child Decision-Making

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Author Info

  • Holmes, Ashley
  • Serrano, Elena
  • Davis, George C.

Abstract

Children are one subpopulation that have seen a threefold increase in obesity over the last two decades but have received no attention in the menu labeling literature. The purpose of this study is to explore the effects of different menu labeling formats on purchases of children’s meals and parent-child decision-making at a family-oriented restaurant. The intervention consists of five children’s menus featuring six bundled, nutritionally diverse, and equally priced combinations that are implemented over about a year. Accompanying each menu is a survey postcard collecting information on the parent-child decision process in choosing the item. This is ongoing research and all data is not in but at this point, the very early evidence points toward child-menu labeling having very little impact on food choices and caloric intake. This result is likely due to low parental involvement in the decision process given that children are the main ones deciding what to eat.

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Bibliographic Info

Paper provided by Agricultural and Applied Economics Association in its series 2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania with number 103816.

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Date of creation: 2011
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Handle: RePEc:ags:aaea11:103816

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Keywords: Consumer/Household Economics; Food Consumption/Nutrition/Food Safety;

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  1. Yoram Halevy, 2008. "Strotz Meets Allais: Diminishing Impatience and the Certainty Effect," American Economic Review, American Economic Association, vol. 98(3), pages 1145-62, June.
  2. Shane Frederick & George Loewenstein & Ted O'Donoghue, 2002. "Time Discounting and Time Preference: A Critical Review," Journal of Economic Literature, American Economic Association, vol. 40(2), pages 351-401, June.
  3. Bryan Bollinger & Phillip Leslie & Alan Sorensen, 2010. "Calorie Posting in Chain Restaurants," NBER Working Papers 15648, National Bureau of Economic Research, Inc.
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