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Teaching Innovation as Part of an Agribusiness Curriculum

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  • Tilley, Marcia L.
  • Tilley, Daniel S.
  • Yiannaka, Amalia
  • Holcomb, Rodney B.
  • Howard, Wayne H.
  • Weckler, Paul
  • Cavaletto, Richard
  • Zohns, Mark
  • Sitton, Shelly
  • Blackwell, Cindy
  • Delahoussaye, Ronald
  • Jones, David
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    Abstract

    Innovation is critical to the survival of agricultural businesses in the U.S. yet few universities have classes in their curricula that focus on innovation and innovation management. Innovation includes developing new processes and concepts and taking products based on those ideas to market. By its nature, innovation generally involves technical components, market assessment, business analysis, and implementation strategies that include marketing campaigns to a target market. As a result, if innovation is going to be experientially taught to students, the class will likely need to include concepts from multiple disciplines. The objectives of this paper are to present an outline of capstone/senior design classes designed to cause students to learn innovation by participating in interdisciplinary teams working with real companies on the development of new product innovation.

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    Bibliographic Info

    Paper provided by American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association) in its series 2008 Annual Meeting, July 27-29, 2008, Orlando, Florida with number 6153.

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    Date of creation: 2008
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    Handle: RePEc:ags:aaea08:6153

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    Keywords: Teaching/Communication/Extension/Profession;

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    1. Amanor-Boadu, Vincent, 2006. "Putting Entrepreneurship into Agricultural Economics: Research and Teaching Perspectives-Discussion," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 38(02), August.
    2. Ross, R. Brent & Westgren, Randall E., 2006. "Economic Returns to Entrepreneurial Behavior," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 38(02), August.
    3. Pelham, Alfred M., 1999. "Influence of Environment, Strategy, and Market Orientation on Performance in Small Manufacturing Firms," Journal of Business Research, Elsevier, vol. 45(1), pages 33-46, May.
    4. Wojan, Timothy R., 2005. "Job Losses Higher in Manufacturing Counties," Amber Waves, United States Department of Agriculture, Economic Research Service, February.
    5. Joana Costa & Aurora A. C. Teixeira, 2005. "Universities as sources of knowledge for innovation.The case of Technology Intensive Firms in Portugal," FEP Working Papers 181, Universidade do Porto, Faculdade de Economia do Porto.
    6. Witt, Ulrich, 1998. "Imagination and leadership - The neglected dimension of an evolutionary theory of the firm," Journal of Economic Behavior & Organization, Elsevier, vol. 35(2), pages 161-177, April.
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