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Comparison of Grocery Purchase Patterns of Diet Soda Buyers to Those of Regular Soda Buyers

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  • James, Binkley
  • Golub, Alla A.

Abstract

The ultimate effect of regular and diet carbonated soft drinks on energy intakes depends on possible relations with other dietary components. With this motivation, this study compared grocery purchase patterns of regular and diet soft drink consumers using a large sample of US single person households. We tested for differences in food spending shares allocated to 43 food categories chosen mainly for their desirable/undesirable nutritional properties. We also investigated whether differences in purchased quantity of diet soft drinks are associated with differences in purchases of other food categories. We found a large number of significant differences, virtually all showing that more diet soda prone consumers make better nutrition choices, particularly regarding energy content. The study suggests that use of diet soft drinks does not lead to compensation by increased use of high energy foods.

Suggested Citation

  • James, Binkley & Golub, Alla A., 2007. "Comparison of Grocery Purchase Patterns of Diet Soda Buyers to Those of Regular Soda Buyers," 2007 Annual Meeting, July 29-August 1, 2007, Portland, Oregon 9963, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    • Handle: RePEc:ags:aaea07:9963
    DOI: 10.22004/ag.econ.9963
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    File URL: https://ageconsearch.umn.edu/record/9963/files/sp07bi02.pdf
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    Cited by:

    1. Rhodes, Charles, 2010. "Demographic Variability In U.S. Consumer Responsiveness To Carbonated Soft-Drink Marketing Practices," 115th Joint EAAE/AAEA Seminar, September 15-17, 2010, Freising-Weihenstephan, Germany 116419, European Association of Agricultural Economists.

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