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Website Usage Information for Rural-Based E-Commerce Start-Ups

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  • Rea, Kenneth
  • Nwoha, Ogbonnaya John
  • Kennedy, Gary A.
  • Watson, Susan
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    Abstract

    Usage patterns for start-up agricultural and non-agricultural websites, as well as product and service oriented websites, were studied to determine differences in the number of unique visitors, usage based on the day and time of the week, total time spent on the website, and how the visitor found the website.

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    File URL: http://purl.umn.edu/21478
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    Bibliographic Info

    Paper provided by American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association) in its series 2006 Annual meeting, July 23-26, Long Beach, CA with number 21478.

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    Date of creation: 2006
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    Handle: RePEc:ags:aaea06:21478

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    Keywords: Research and Development/Tech Change/Emerging Technologies;

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    1. Abatekassa, Getachew & Moser, Colletta H., 2003. "E-Commerce And Internet Use In Small Businesses: Trends And Issues," Staff Papers 11722, Michigan State University, Department of Agricultural, Food, and Resource Economics.
    2. Rajiv Lal & Miklos Sarvary, 1999. "When and How Is the Internet Likely to Decrease Price Competition?," Marketing Science, INFORMS, vol. 18(4), pages 485-503.
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