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New Product Development Practices Of The U.S. Confectionery Manufacturers: 2006 Survey Preliminary Findings

Author

Listed:
  • Spaulding, Aslihan D.

Abstract

This paper reports on the new product development practices of the U.S. confectionery manufacturers. A mail survey method was used to collect data. Confectionery manufacturers, specifically, new product development managers listed in the Thomas Food and Beverage Marketplace were contacted. A donation to charity on behalf of the respondents was used as an incentive to participate in the study. Analyses of the data, including graphical, descriptive, cross-tabulation, and correlation were conducted using SAS and SPSS econometric softwares and Microsoft Excel. Preliminary findings of the survey are reported in this paper.

Suggested Citation

  • Spaulding, Aslihan D., 2006. "New Product Development Practices Of The U.S. Confectionery Manufacturers: 2006 Survey Preliminary Findings," 2006 Annual meeting, July 23-26, Long Beach, CA 21413, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    • Handle: RePEc:ags:aaea06:21413
    DOI: 10.22004/ag.econ.21413
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