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The Influence of Market Factors on Intention to Adopt a "Radical" Product Innovation by Farmers

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  • Verhees, Frans J.H.M.
  • Meulenberg, Matthew T.G.
  • Pennings, Joost M.E.

Abstract

This study proposes a model to explain the intention of farmers to adopt a radical product innovation. Particular attention is given to the influence of marketing factors. Results from illustrating the model for Dutch poultry farms are presented.

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File URL: http://purl.umn.edu/19381
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Bibliographic Info

Paper provided by American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association) in its series 2005 Annual meeting, July 24-27, Providence, RI with number 19381.

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Date of creation: 2005
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Handle: RePEc:ags:aaea05:19381

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Keywords: Radical product innovation; family farms; marketing; intentions; Farm Management;

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  1. Smith, Vernon L, 1982. "Microeconomic Systems as an Experimental Science," American Economic Review, American Economic Association, vol. 72(5), pages 923-55, December.
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