Consumer Choices and Welfare Gains from New, Healthy Products: A Virtual Price Approach
AbstractThis paper models consumer food choices with respect to different margarine and spread brands that include a new healthy brand. The results show that the older and smaller size households with higher income and higher education are more likely to purchase the healthy brand. An Almost Ideal Demand System for six brands was estimated and the coefficients were used to calculate price and brand expenditure elasticities in order to examine the responsiveness of the consumers to economic variables.
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Bibliographic InfoPaper provided by American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association) in its series 2005 Annual meeting, July 24-27, Providence, RI with number 19351.
Date of creation: 2005
Date of revision:
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More information through EDIRC
scanner data; demand for healthy food; Consumer/Household Economics;
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