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A Comparison of U. S. and Canadian Consumers' Willingness to Pay for Red-Meat Traceability

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Author Info

  • Dickinson, David L.
  • Hobbs, Jill E.
  • Bailey, DeeVon

Abstract

Auction experiments at locations in the US and Canada are used to determine consumers' willingness to pay for red-meat traceability and other enhanced food characteristics. Consumers in both countries are found to be willing to pay a positive amount for traceability, but would pay even more if traceability were bundled with other characteristics such as animal welfare or enhanced food safety. The results suggest a larger Canadian market for traceability, on a percentage basis, for beef than in the US.

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Bibliographic Info

Paper provided by American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association) in its series 2003 Annual meeting, July 27-30, Montreal, Canada with number 22060.

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Date of creation: 2003
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Handle: RePEc:ags:aaea03:22060

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Keywords: Consumer/Household Economics; Food Consumption/Nutrition/Food Safety;

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References

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  1. Lusk, Jayson L. & Fox, John A., 2002. "Consumer Demand For Mandatory Labeling Of Beef From Cattle Administered Growth Hormones Or Fed Genetically Modified Corn," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 34(01), April.
  2. David Dickinson & DeeVon Bailey, 2002. "Meat Traceability: Are U.S. Consumers Willing To Pay For It?," Working Papers 2002-07, Utah State University, Department of Economics.
  3. Grannis, Jennifer L. & Hooker, Neal H. & Thilmany, Dawn D., 2000. "Consumer Preference For Specific Attributes In Natural Beef Products," 2000 Annual Meeting, June 29-July 1, 2000, Vancouver, British Columbia 36406, Western Agricultural Economics Association.
  4. Sterling Liddell & DeeVon Bailey, . "Market opportunities and threats to the U.S. pork industry posed by traceability systems," Working Papers 2001-06, Utah State University, Department of Economics.
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Cited by:
  1. Caswell, Julie & Joseph, Siny, 2007. "Consumer Demand for Quality: Major Determinant for Agricultural and Food Trade in the Future?," Research Reports 149196, University of Connecticut, Food Marketing Policy Center.
  2. Gampl, Birgit, 2006. "Rückverfolgbarkeit von Lebensmitteln: Eine empirische Analyse kettenübergreifender Informationssysteme," I&I Working Paper 02/2006, Christian-Albrechts-University of Kiel, Department of Agricultural Economics, Section Innovation and Information.
  3. Oyewumi, Olubukola Ayodeju & Jooste, Andre, 2006. "Measuring the determinants of pork consumption in Bloemfontein, Central South Africa," Agrekon, Agricultural Economics Association of South Africa (AEASA), vol. 45(2), June.

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