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A Content Analysis Of Source-Message Heterogeneity In Mass Media Coverage Of Agrobiotechnology

Author

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  • Marks, Leonie A.
  • Kalaitzandonakes, Nicholas G.
  • Zakharova, Lucy

Abstract

In this paper, we use content analysis to examine the use of sources by US and UK newspaper reporters from 1990 to 1999. Positive (benefit) or negative (risk) messages are correlated with the "source" type in order to determine the degree of source-message heterogeneity in media reporting of agrobiotechnology.

Suggested Citation

  • Marks, Leonie A. & Kalaitzandonakes, Nicholas G. & Zakharova, Lucy, 2001. "A Content Analysis Of Source-Message Heterogeneity In Mass Media Coverage Of Agrobiotechnology," 2001 Annual meeting, August 5-8, Chicago, IL 20555, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    • Handle: RePEc:ags:aaea01:20555
    DOI: 10.22004/ag.econ.20555
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    1. Kalaitzandonakes, Nicholas G. & Marks, Leonie A., 1999. "Public Opinion Of Agbiotech In The Us And Uk: A Content Analysis Approach," 1999 Annual meeting, August 8-11, Nashville, TN 21678, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
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