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Does CSR contribute to the development of rural young people in cultural tourism of sub-Saharan Africa? Evidence from the Niger Delta in Nigeria

Author

Listed:
  • Joseph I. Uduji

    (University of Nigeria, Nsukka, Nigeria)

  • Elda N. Okolo-Obasi

    (University of Nigeria, Nsukka, Nigeria)

  • Simplice A. Asongu

    (Yaoundé, Cameroon)

Abstract

Handicrafts are key cultural products consumed in the Nigeria’s tourism industry. Owing to low entry barriers, as handicrafts require a low level of capital investment, there is potential to develop viable linkages between tourism and local handicrafts sectors that create economic opportunities for local artisans. Thus, we assess the impact of a new corporate social responsibility (CSR) model of multinational oil companies on the development of rural young people (RYP) in cultural tourism in the Niger Delta of Nigeria. Six hundred RYP were sampled across the rural Niger Delta region. Using the logit model, results indicate that RYP have remained widely excluded from the General Memorandum of Understandings (GMoUs) interventions in cultural tourism projects due to the traditional beliefs that cultural affairs are prerogatives of elders, a caveat to the youths. This implies that if the traditions of the communities continue to hinder direct participation of the RYP from the GMoUs cultural tourism project interventions, achieving equality and cultural change would be limited in the region. The findings suggest that since handicrafts are key cultural products consumed in the tourism industry, GMoUs can play a role in helping to create an appropriate intervention structure that will be targeted towards youth empowerment in the area of traditional handicraft. This can be achieved if the Cluster Development Boards (CDBs) would focus on integrating rural young artisans into local tourism value chains and ensuring that they benefit economically from the sector. The CDBs should aim at creating space for the views of rural young indigenous people’s handicrafts; emphasizing the value of indigenous knowledge, particularly on arts and crafts for tourists and expatriate in multinational corporations in Nigeria.

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  • Joseph I. Uduji & Elda N. Okolo-Obasi & Simplice A. Asongu, 2018. "Does CSR contribute to the development of rural young people in cultural tourism of sub-Saharan Africa? Evidence from the Niger Delta in Nigeria," Research Africa Network Working Papers 18/024, Research Africa Network (RAN).
  • Handle: RePEc:abh:wpaper:18/024
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    References listed on IDEAS

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    9. Joseph Ikechukwu Uduji & Elda Nduka Okolo‐Obasi, 2017. "Multinational Oil Firms' CSR Initiatives in Nigeria: The Need of Rural Farmers in Host Communities," Journal of International Development, John Wiley & Sons, Ltd., vol. 29(3), pages 308-329, April.
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    12. Joseph I. Uduji & Elda N. Okolo-Obasi, 2018. "Young Rural Women Participation in the E-Wallet Programme and Usage Intensity of Modern Agricultural Inputs in Nigeria," Research Africa Network Working Papers 18/061, Research Africa Network (RAN).
    13. Joseph I. Uduji & Elda N. Okolo-Obasi, 2018. "Adoption of improved crop varieties by involving farmers in the e-wallet program in Nigeria," Working Papers of the African Governance and Development Institute. 18/063, African Governance and Development Institute..
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    Cited by:

    1. Simplice A. Asongu & Joseph I. Uduji & Elda N. Okolo-Obasi, 2019. "Transfer pricing and corporate social responsibility: arguments, views and agenda," Mineral Economics, Springer;Raw Materials Group (RMG);Luleå University of Technology, vol. 32(3), pages 353-363, November.
    2. Joseph I. Uduji & Elda N. Okolo-Obasi & Simplice A. Asongu, 2019. "Responsible use of crop protection products and Nigeria's growth enhancement support scheme," Development in Practice, Taylor & Francis Journals, vol. 29(4), pages 448-463, May.
    3. Joseph I. Uduji & Elda N. Okolo-Obasi & Simplice A. Asongu, 2018. "Responsible use of crop protection products and Nigeria’s growth enhancement support scheme," Research Africa Network Working Papers 18/042, Research Africa Network (RAN).
    4. Joseph I. Uduji & Elda N. Okolo-Obasi & Simplice A. Asongu, 2018. "The impact of e-wallet on informal farm entrepreneurship development in rural Nigeria," Working Papers of the African Governance and Development Institute. 18/047, African Governance and Development Institute..
    5. Joseph I. Uduji & Elda N. Okolo-Obasi, 2018. "Corporate Social Responsibility Initiatives in Nigeria and Rural Women Livestock Keepers in Oil Host Communities," Research Africa Network Working Papers 18/060, Research Africa Network (RAN).
    6. Joseph I. Uduji & Elda N. Okolo-Obasi, 2018. "Corporate Social Responsibility Initiatives in Nigeria and Rural Women Livestock Keepers in Oil Host Communities," Working Papers of the African Governance and Development Institute. 18/060, African Governance and Development Institute..

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    More about this item

    Keywords

    Inequality; cultural tourism; handicrafts; CSR;
    All these keywords.

    JEL classification:

    • F20 - International Economics - - International Factor Movements and International Business - - - General
    • H20 - Public Economics - - Taxation, Subsidies, and Revenue - - - General
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • O11 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Macroeconomic Analyses of Economic Development

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