Report NEP-MKT-2011-06-04This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. Joao Carlos Correia Leitao issued this report. It is usually issued weekly.
The following items were announced in this report:
- Consoli, Domenico & Musso, Fabio, 2010. "Marketing 2.0: A new marketing strategy," MPRA Paper 31116, University Library of Munich, Germany.
- Manfred Bruhn & Matthias Mayer-Vorfelder, 2011. "Kundenerfahrung als Forschungsgegenstand im Marketing - Konzeptionalisierung, Operationalisierung und empirische Befunde," Working papers, Faculty of Business and Economics - University of Basel 2011/01, Faculty of Business and Economics - University of Basel.
- Bolotova, Yuliya & Novakovic, Andrew M., 2011. "The Impact of the New York State Retail Milk Price Regulation on Farm-to-Retail Price Transmission and Supermarket Pricing Strategies in Metropolitan Fluid Milk Markets," 2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania, Agricultural and Applied Economics Association 104514, Agricultural and Applied Economics Association.
- McNamara, S. & Grubb, M., 2011. "The Psychological Underpinnings of the Consumer Role in Energy Demand and Carbon Abatement," Cambridge Working Papers in Economics, Faculty of Economics, University of Cambridge 1126, Faculty of Economics, University of Cambridge.