Report NEP-MKT-2011-02-05This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. Joao Carlos Correia Leitao issued this report. It is usually issued weekly.
The following items were announced in this report:
- Chintagunta, Pradeep K. & Nair, Harikesh S., 2010. "Marketing Models of Consumer Demand," Research Papers 2072, Stanford University, Graduate School of Business.
- Nagler, Matthew G. & Kronenberg, Fredi & Kennelly, Edward J. & Jiang, Bei & Ma, Chunhui, 2010. "The use of indicators for unobservable product qualities: inferences based on consumer sorting," MPRA Paper 28409, University Library of Munich, Germany.
- Ferro, Esteban, 2011. "Signaling and technological marketing tools for exporters," Policy Research Working Paper Series 5547, The World Bank.
- Nuno Boavida & Susana Martins Moretto, 2010. "Innovation Assessment of a Portuguese Railway branch of a foreign multinational - A case study," IET Working Papers Series 05/2010, Universidade Nova de Lisboa, IET/CESNOVA-Research on Enterprise and Work Innovation, Faculty of Science and Technology.