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Report NEP-MKT-2007-04-09
This is the archive for NEP-MKT , a report on new working papers in the area of Marketing. Joao Carlos Correia Leitao issued this report. It is usually issued weekly.Subscribe to this report: email or RSS Other reports in NEP-MKT
The following items were anounced in this report:
Prins, R. & Verhoef, P.C., 2007.
"Marketing Communication Drivers of Adoption Timing of a New E-Service among Existing Customers Research Paper
ERS-2007-018-MKT Revision, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus Uni.
[Downloadable!] Pattikawa, L.H., 2007.
"Longitudinal Study on the Performance of U.S. Pharmaceutical Firms: The Increasing Role of Marketing Research Paper
ERS-2007-020-STR Revision, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus Uni.
[Downloadable!] Rajagopal & Rajagopal, Amritanshu, 2007.
"Brand Metrics: A Tool to Measure Performance Marketing Working Papers
2007-02-MKT, Tecnológico de Monterrey, Campus Ciudad de México.
[Downloadable!] Rajagopal, 2007.
"New Product Introduction and Seasonality Effect in Food Products Retailing Marketing Working Papers
2007-01-MKT, Tecnológico de Monterrey, Campus Ciudad de México.
[Downloadable!] Caroline Elliott & Rob Simmons, 2007.
"Determinants of UK box office success: the impact of quality signals Working Papers
004730, Lancaster University Management School, Economics Department.
[Downloadable!] Ruhai Wu & Xianjun Geng & Andrew B. Whinston, 2006.
"Rationing-Based Price Discrimination Working Papers
06010, Department of Economics, College of Business, Florida Atlantic University.
[Downloadable!] This page was last updated on 2009-12-13.
IDEAS at the Department of Economics , College of Liberal Arts and Sciences , University of Connecticut using RePEc data on a server sponsored by the Society for Economic Dynamics .