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An Empirical Study of Users' Continuance Intention and Word of Mouth Toward SNA (Social Network App)

Author

Listed:
  • Huei-Hsia Hsu

    (China University of Science and Technology, Taiwan)

  • Chia-Cheng Chang

    (China University of Science and Technology, Taiwan)

  • Tzu-Hong Lin

    (National Taiwan University of Science and Technology, Taiwan)

Abstract

There has been a long-running war going on over the mobile application and it has attracted increased attention in recent years. However, there has been little research on Social Network App (SNA). We try to extend the Expectation-Confirmation Model with the Technology Acceptance Model as the theoretical model to explain the users’ continuance intention and word of mouth on SNA usage. Hypothesis testing was performed using SmartPLS on data collected with 204 Apps users. The results show that satisfaction was affected by perceived usefulness, perceived ease of use, confirmation, and the continuance intention and word of mouth were influenced by satisfaction. Theoretical and practical implications were discussed.

Suggested Citation

  • Huei-Hsia Hsu & Chia-Cheng Chang & Tzu-Hong Lin, 2013. "An Empirical Study of Users' Continuance Intention and Word of Mouth Toward SNA (Social Network App)," Diversity, Technology, and Innovation for Operational Competitiveness: Proceedings of the 2013 International Conference on Technology Innovation and Industrial Management,, ToKnowPress.
    • Handle: RePEc:tkp:tiim13:s6_174-183
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    References listed on IDEAS

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    1. Eugene W. Anderson & Mary W. Sullivan, 1993. "The Antecedents and Consequences of Customer Satisfaction for Firms," Marketing Science, INFORMS, vol. 12(2), pages 125-143.
    2. Fred D. Davis & Richard P. Bagozzi & Paul R. Warshaw, 1989. "User Acceptance of Computer Technology: A Comparison of Two Theoretical Models," Management Science, INFORMS, vol. 35(8), pages 982-1003, August.
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