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The Role of Social Media in Building Awareness of Responsible Consumption

Author

Listed:
  • Monika Nalewajek

    (Maria Curie-Sklodowska University in Lublin, Poland)

  • Radoslaw Macik

    (Maria Curie-Sklodowska University in Lublin, Poland)

Abstract

Responsible consumption in times of changes in both- economic and ecological phenomenon is very important, but complex. It can be manifested in many ways. It could be described at slogans: reduce, reuse, recycle, rethink. This philosophy is therefore designed to educate consumers about the rational use of products and services, and thus reduce resource consumption, and to proclaim the ideas of recycling and reuse of products. Lending is gaining in importance, processing, exchange and sharing with others - instead of buying. The paper shows that shaping responsible consumption in offline world could be ineffective, and using social media can be beneficial. The authors attempted to determine whether there are present and how can be developed responsible consumption behavior on social networking sites like: Facebook, Pinterest and Youtube.

Suggested Citation

  • Monika Nalewajek & Radoslaw Macik, 2013. "The Role of Social Media in Building Awareness of Responsible Consumption," Active Citizenship by Knowledge Management & Innovation: Proceedings of the Management, Knowledge and Learning International Conference 2013,, ToKnowPress.
    • Handle: RePEc:tkp:mklp13:837-844
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    Cited by:

    1. Rodney Duffett & Dana-Mihaela Petroșanu & Iliuta-Costel Negricea & Tudor Edu, 2019. "Effect of YouTube Marketing Communication on Converting Brand Liking into Preference among Millennials Regarding Brands in General and Sustainable Offers in Particular. Evidence from South Africa and ," Sustainability, MDPI, vol. 11(3), pages 1-24, January.
    2. Mirzaei, Arezoo & Knierim, Andrea & Fealy Nahavand, Saeid & Shokri, Shahab Alddin & Mahmoudi, Hossein, 2019. "Assessment of policy instruments towards improving the water reservoirs’ governance in Northern Iran," Agricultural Water Management, Elsevier, vol. 211(C), pages 48-58.
    3. Jamal Ahmed Hama Kareem & Wirya Najm Rashid & Daroon Faridun Abdulla & Othman Kareem Mahmood, 2016. "Social media and consumer awareness toward manufactured food," Cogent Business & Management, Taylor & Francis Journals, vol. 3(1), pages 1266786-126, December.

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