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Innovation in Special Hotels as a Key to Success

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Author Info

  • Petra Gyurácz-Németh

    (University of Pannonia, Hungary)

  • Nóra Friedrich

    (University of Pannonia, Hungary)

  • Alan Clarke

    (University of Pannonia, Hungary)

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    Abstract

    The hotel industry is considered to be the most important branch of tourism and the most significant type of accommodation because of its ability to provide revenue and satisfy the needs of the guests. There is huge competition in the hotel industry so in order to be able to maintain or improve their market positions and reputations; they need to develop innovations. Because it is not difficult to copy the innovation ideas from each other, they have to think about building very special hotels for special target groups. Innovation raises attention, helps positioning, brand recognition and differentiation. The first aim of the study is to explore the definition of innovation within service innovation and innovation in tourism. It presents the characteristics and the factors of innovation which determine the success of the novelty. The innovation forms are presented with the assistance of examples. In the research one innovative Hungarian hotel was chosen as a case study and the innovation processes of this hotel were classified into groups determined by the other authors mentioned in the literature review. The innovations of the hotel were grouped according to the innovation activity and the source of innovation. In the last section the results of the research are summarized. The research showed that the innovation of the selected hotel is service development and style changes, the innovation activity emphasizes organizational factors, and the sources of the innovations appear to be non-management sources.

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    Bibliographic Info

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    This chapter was published in: Petra Gyurácz-Németh & Nóra Friedrich & Alan Clarke , , pages 643-653, 2013.

    This item is provided by ToKnowPress in its series Active Citizenship by Knowledge Management & Innovation: Proceedings of the Management, Knowledge and Learning International Conference 2013 with number 643-653.

    Handle: RePEc:tkp:mklp13:643-653

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    Web page: http://www.toknowpress.net/proceedings/978-961-6914-02-4/

    Related research

    Keywords: innovation; special hotel; service development;

    References

    References listed on IDEAS
    Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
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    1. Sirilli, Giorgio & Evangelista, Rinaldo, 1998. "Technological innovation in services and manufacturing: results from Italian surveys," Research Policy, Elsevier, vol. 27(9), pages 881-899, December.
    2. John E. Ettlie & William P. Bridges & Robert D. O'Keefe, 1984. "Organization Strategy and Structural Differences for Radical Versus Incremental Innovation," Management Science, INFORMS, vol. 30(6), pages 682-695, June.
    3. Robert D. Dewar & Jane E. Dutton, 1986. "The Adoption of Radical and Incremental Innovations: An Empirical Analysis," Management Science, INFORMS, vol. 32(11), pages 1422-1433, November.
    4. Zvi Griliches, 1990. "Patent Statistics as Economic Indicators: A Survey," NBER Working Papers 3301, National Bureau of Economic Research, Inc.
    5. Caves, Richard E, 1980. "Industrial Organization, Corporate Strategy and Structure," Journal of Economic Literature, American Economic Association, vol. 18(1), pages 64-92, March.
    6. Ton Wiele, 2007. "Longitudinal measurement in organisational transformation: a case of a Dutch Flex Company," Service Business, Springer, vol. 1(1), pages 25-40, March.
    7. Jon Sundbo & Robert Johnston & Jan Mattsson & Bruce Millett, 2001. "Innovation in service internationalization: the crucial role of the frantrepreneur," Entrepreneurship & Regional Development, Taylor & Francis Journals, vol. 13(3), pages 247-267, July.
    8. repec:fth:harver:1473 is not listed on IDEAS
    9. Gallouj, Faiz & Weinstein, Olivier, 1997. "Innovation in services," Research Policy, Elsevier, vol. 26(4-5), pages 537-556, December.
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