E-Business on Example of Polish Interactive Agencies
AbstractThe aim of this article is to explain the specification of e-business polish enterprises in comparison to worldwide situation. Firstly, we will explain some basic definitions, because e-business is very wide notion. Then we will focus on analysis of interactive agencies. We are going to describe size of this sector of economy and prepare forecast for next years by econometric models. Tanks to proceeding process of globalization, markets going to uniform. Place of economic activity have no influence on business. Global network causes decrease number of barriers in leading business. It is considered in the future that sector will grow thanks to new technologies and mobile devices like smartphones or tablets. We tend to evaluate the above influence and impact of economic crisis on e-business sector.
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This chapter was published in: Anna Pronczuk & Pawel Wronski , , pages 1259-1262, 2013.
This item is provided by ToKnowPress in its series Active Citizenship by Knowledge Management & Innovation: Proceedings of the Management, Knowledge and Learning International Conference 2013 with number 1259-1262.
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e-business; small medium-size enterprises; interactive agencies;
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