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E-Business on Example of Polish Interactive Agencies

Author

Listed:
  • Anna Pronczuk

    (Maria Curie-Sklodowska University in Lublin, Poland)

  • Pawel Wronski

    (Maria Curie-Sklodowska University in Lublin, Poland)

Abstract

The aim of this article is to explain the specification of e-business polish enterprises in comparison to worldwide situation. Firstly, we will explain some basic definitions, because e-business is very wide notion. Then we will focus on analysis of interactive agencies. We are going to describe size of this sector of economy and prepare forecast for next years by econometric models. Tanks to proceeding process of globalization, markets going to uniform. Place of economic activity have no influence on business. Global network causes decrease number of barriers in leading business. It is considered in the future that sector will grow thanks to new technologies and mobile devices like smartphones or tablets. We tend to evaluate the above influence and impact of economic crisis on e-business sector.

Suggested Citation

  • Anna Pronczuk & Pawel Wronski, 2013. "E-Business on Example of Polish Interactive Agencies," Active Citizenship by Knowledge Management & Innovation: Proceedings of the Management, Knowledge and Learning International Conference 2013,, ToKnowPress.
    • Handle: RePEc:tkp:mklp13:1259-1262
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