Advanced Search
MyIDEAS: Login to save this book chapter or follow this series

Segments of Women’s Magazines in Poland

Contents:

Author Info

  • Marcin Lipowski

    (Maria Curie-Sklodowska University, Poland)

  • Aleksandra Wasilewska

    (Maria Curie-Sklodowska University, Poland)

Registered author(s):

    Abstract

    Women’s magazine are an important part of the press market in Poland. The traditional perception of women's magazines is changing gradually. There is a very strong trend to change the role of women in society in Poland, and women’s magazines try to be more attractive to independent woman. Ladies want to dominate and from typical housewife they are becoming successful women. The aims of the paper are to characterize segments of the women’s magazines on the Polish market. This paper try to describe the characteristic behaviour of the readers of women's magazines. The aim of study is also to reveal if there are the needs of readers which are unmet in connection with changing roles of women in family, professional and social life. Despite the changes in the roles of women, studies show that women continue to read magazines mostly for relaxation. Even women who have very high expectations towards themselves and the world surrounding them.

    Download Info

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
    File URL: http://www.toknowpress.net/ISBN/978-961-6914-02-4/papers/ML13-393.pdf
    File Function: full text
    Download Restriction: no

    File URL: http://www.toknowpress.net/ISBN/978-961-6914-02-4/MakeLearn2013.pdf
    File Function: Conference Programme
    Download Restriction: no

    Bibliographic Info

    as in new window

    This chapter was published in: Marcin Lipowski & Aleksandra Wasilewska , , pages 1229-1235, 2013.

    This item is provided by ToKnowPress in its series Active Citizenship by Knowledge Management & Innovation: Proceedings of the Management, Knowledge and Learning International Conference 2013 with number 1229-1235.

    Handle: RePEc:tkp:mklp13:1229-1235

    Contact details of provider:
    Web page: http://www.toknowpress.net/proceedings/978-961-6914-02-4/

    Related research

    Keywords: women’s periodicals; segments of women’s magazines; women’s lifestyle;

    References

    No references listed on IDEAS
    You can help add them by filling out this form.

    Citations

    Lists

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    Statistics

    Access and download statistics

    Corrections

    When requesting a correction, please mention this item's handle: RePEc:tkp:mklp13:1229-1235. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Nada Trunk Širca).

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.