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Viral Ice Buckets: A Memetic Perspective on the ALS Ice Bucket Challenge’s Diffusion

In: Memetics and Evolutionary Economics

Author

Listed:
  • Michael P. Schlaile

    (University of Hohenheim
    Center for Applied Cultural Evolution)

  • Theresa Knausberg

    (University of Hohenheim)

  • Matthias Mueller

    (University of Hohenheim)

  • Johannes Zeman

    (University of Stuttgart)

Abstract

This paper presents an exploratory memetic perspective on the diffusion pattern of the ALS Ice Bucket Challenge. More precisely, the paper contributes to research on social learning, cultural evolution, and social contagion by shedding light on endogenous (meme-related) as well as exogenous (structural) properties that may have influenced the Ice Bucket Challenge’s diffusion. In a first pillar, we present a descriptive memetic analysis of the diffusion pattern, including an evaluation of the Ice Bucket Challenge according to memetic criteria for successful replication. In the second pillar, we present an agent-based simulation model designed to illuminate the influence of particular social network characteristics on the Ice Bucket Challenge’s diffusion. By combining these two pillars, we contribute to the advancement of memetic theory, narrowing the gap between a solely meme-centered perspective and social network analysis.

Suggested Citation

  • Michael P. Schlaile & Theresa Knausberg & Matthias Mueller & Johannes Zeman, 2021. "Viral Ice Buckets: A Memetic Perspective on the ALS Ice Bucket Challenge’s Diffusion," Economic Complexity and Evolution, in: Michael P. Schlaile (ed.), Memetics and Evolutionary Economics, chapter 0, pages 141-180, Springer.
    • Handle: RePEc:spr:eccchp:978-3-030-59955-3_6
    DOI: 10.1007/978-3-030-59955-3_6
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    Cited by:

    1. K. Achtert & L. Kerkemeyer, 2021. "The economic burden of amyotrophic lateral sclerosis: a systematic review," The European Journal of Health Economics, Springer;Deutsche Gesellschaft für Gesundheitsökonomie (DGGÖ), vol. 22(8), pages 1151-1166, November.

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