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Online Investigation of SMEs Competitive Advantage

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Author Info

  • Petko Ruskov

    ()
    (Sofia University)

  • Kaloyan Haralampiev

    ()
    (Sofia University)

  • Lachesar Georgiev

    ()
    (Sofia University)

Abstract

Although much has been done about competitiveness of SMEs in the last years, there are many open questions. In this paper we set out to use public Internet information and investigate big number of companies’ web sites. We present a methodology that uses a business intelligence tool for online data collection and analytics for investigation. The goal is to use analytics paradigm and propose an on-line approach for the purposes of company competitive advantage investigation and prediction. We have created process allowing to collect significant empirical data sets through business intelligence tool and to analytically compare organisational competitiveness.

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File URL: http://www.kgk.uni-obuda.hu/sites/default/files/10_Ruskov_Haralampiev_Georgiev.pdf
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Bibliographic Info

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This chapter was published in: György Kadocsa (ed.) , , pages 143-160, 2012.

This item is provided by Óbuda University, Keleti Faculty of Business and Management in its series Proceedings- 10th International Conference on Mangement, Enterprise and Benchmarking (MEB 2012) with number 143-160.

Handle: RePEc:pkk:meb012:143-160

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Related research

Keywords: SMEs competitiveness; business analytics; predictive models;

References

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  1. Stoyan Tanev & Tony Bailetti & Steve Allen & Hristo Milyakov & Pavel Durchev & Petko Ruskov, 2011. "How do value co-creation activities relate to the perception of firms' innovativeness?," Journal of Innovation Economics, De Boeck Université, vol. 0(1), pages 131-159.
  2. Man, Thomas W. Y. & Lau, Theresa & Chan, K. F., 2002. "The competitiveness of small and medium enterprises: A conceptualization with focus on entrepreneurial competencies," Journal of Business Venturing, Elsevier, vol. 17(2), pages 123-142, March.
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