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El auge del supermercadismo y el caso del Grupo Wong

In: Generación de empleo en el Perú: seis casos recientes de éxito

Author

Listed:
  • Gustavo Yamada

    (Departamento de Economía, Universidad del Pacífico)

Abstract

La explosiva expansión de supermercados, sobre todo en Lima Metropolitana, ha estado detrás del auge relativo del sector comercio en los últimos años. El grupo nacional Wong es el más emblemático en este sector, pues emplea en este momento a cerca de ocho mil personas, y es parte de este trabajo. El grupo, que empezó con una bodega en un distrito de clase media-alta, cuenta hoy con 35 establecimientos de diverso formato en todos los sectores socioeconómicos de Lima. Además, el grupo es reconocido por sus buenas prácticas de responsabilidad empresarial y por su constante motivación al personal, lo que le permite ofrecer niveles de excelencia en el servicio al cliente.

Suggested Citation

  • Gustavo Yamada, 2007. "El auge del supermercadismo y el caso del Grupo Wong," Chapters of Books, in: Gustavo Yamada (ed.), Generación de empleo en el Perú: seis casos recientes de éxito, edition 1, volume 1, chapter 6, pages 75-84, Fondo Editorial, Universidad del Pacífico.
    • Handle: RePEc:pai:chptup:07-05-06
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    More about this item

    Keywords

    supermercados; Grupo Wong; perspectivas;
    All these keywords.

    JEL classification:

    • J01 - Labor and Demographic Economics - - General - - - Labor Economics: General
    • J08 - Labor and Demographic Economics - - General - - - Labor Economics Policies

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