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Choosing the best marketing strategies for highly specialized wholesale trade enterprises (chapter of dissertation)

In: Building marketing strategies of the wholesale trade company" (On the example of the wholesale trade enterprises in the market of meat delicacy)


Author Info

  • Sidorchuk, Roman

    (Milagro M
    Russian Economical Plehanov's Academy)


On the basis of the existing methods of forming the company strategy consider the algorithm of the portfolio of the best marketing strategies of the wholesale trade company operating in the market of meat delicacies (highly specialized wholesale trade). To determine the best strategies for the corporate and functional levels using analysis of various matrices (BCG, GE, etc.). To select strategies at the level of tool use are key factors for success (KFS) in this industry. Choosing the best marketing strategies carried out by the example of wholesale trading company "Atlantikservis" acting in the market of meat delicacies.

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This chapter was published in: Sidorchuk, Roman Building marketing strategies of the wholesale trade company" (On the example of the wholesale trade enterprises in the market of meat delicacy), , chapter 1, pages 74-137, 2004.

This item is provided by Department of Marketing, Marketing MBA (RSconsult) in its series Chapters of marketing-mba with number chapte.

Handle: RePEc:mmb:chapte:chapte

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Related research

Keywords: economics of wholesale trade; meat market; a wholesale meat market is a delicate; marketing strategy company; an example of creating a marketing strategy; key success factors; marketing in Russia; KFU; KFS;

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