The Role of Destination Management as Cooperative Strategy in the Success of Small Touristic Enterprises
AbstractDestination management is a key issue of all overall model of destinations’ competitiveness, and seems to be a „panacea” in those countries, which introduces the tool-system in the near past, so as to support the small enterprises of destinations to keep up with keen competition (e.g. in Hungary). The main focus of the paper is to summarize the theoretical approaches to destination management, and give an overview of the result of two case studies from Hungary and Austria concerning to the role of destination management in the success of small touristic enterprises.
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This chapter was published in: Ivett Sziva , , pages 925-936, 2012.
This item is provided by University of Primorska, Faculty of Management Koper in its series MIC 2012: Managing Transformation with Creativity; Proceedings of the 13th International Conference, Budapest, 22–24 November 2012 [Selected Papers] with number 925-936.
destination management; cooperative strategies;
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