How Social Networks, Digital Media and Digital Marketing Can Be Applied to the Promotion of Goods and Services in Business Companies in Order to Increase Sales
AbstractNew technologies are highly important nowadays, not only in the complex world of business but also in the day-to-day life of modern societies. Major advances in communications have minimized the cost of making business transactions, and also the time required to do so. Accordingly, a model will be described that explains how new technologies affect different business-related aspects. In order to compare this model empirically, information had been gathered in the business context of Alicante, Spain, and a measuring tool has been developed and validated through 405 valid questionnaires. The statistical analysis was made using SPSS and EQS.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
This chapter was published in: Pablo Ferreiros Bennett , , pages 951-968, 2011.
This item is provided by University of Primorska, Faculty of Management Koper in its series MIC 2011: Managing Sustainability? Proceedings of the 12th International Conference, Portorož, 23–26 November 2011 [Selected Papers] with number 951-968.
Contact details of provider:
Postal: Cankarjeva 5, SI-6104 Koper, PO BOX 345
Phone: 05 610 20 00
Fax: 05 610 20 15
Web page: http://www.fm-kp.si/zalozba/ISBN/978-961-266-113-7.htm
More information through EDIRC
Internet; ICTs; Business.;
You can help add them by filling out this form.
reading list or among the top items on IDEAS.Access and download statisticsgeneral information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Alen Jezovnik).
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.