Comercialization Strategies of Innovations in Centre of Excellence: Case of Center of Excellence Polymer Materials and Technologies - CoE PoliMaT
AbstractThe paper deals with commercialization strategy choices of a publicly funded research institute founded by 22 partners – Centre of Excellence Polymer Materials and Technologies, Slovenia – established in 2010. Despite its size, it is in a start-up phase of development. Therefore it has a dominant technological orientation but is lacking in competencies needed for commercialization what has been confirmed also by an internal survey. The presented model adapts existing new product development and commercialization models in such a way that through the process of decision making on final commercialization strategy further competencies are being developed within the organization along the way. The decision is made between cooperation and competition as commercialization modes and no commercialization.
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This chapter was published in: Tanja Rajkovic & Geni Arh & Silva Roncelli Vaupot , , pages 909-928, 2011.
This item is provided by University of Primorska, Faculty of Management Koper in its series MIC 2011: Managing Sustainability? Proceedings of the 12th International Conference, Portorož, 23–26 November 2011 [Selected Papers] with number 909-928.
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Commercialization strategy; competencies; cooperation; competition; centre of excellence;
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