E-commerce, Digital Native Young Customers and Web Risks
AbstractIn the past, the world wide web was considered as a very short experience. Today it is a strong part of our life, it is in a digital world. This public space could be dangerous especially for new i-generations, i.e. Digital Natives faster customers actively engaged with parents and institutions in fighting a new educational war.
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This chapter was published in: Augusto Sebastio , , pages 247-257, 2010.
This item is provided by University of Primorska, Faculty of Management Koper in its series MIC 2010: Social Responsibility, Professional Ethics, and Management; Proceedings of the 11th International Conference, Ankara, 24–27 November 2010 [Selected Papers] with number 247-257.
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ecommerce; internet security; risks security seal; digital native; participation gap;
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