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E-commerce, Digital Native Young Customers and Web Risks

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  • Augusto Sebastio

    (University of Bari, Italy)

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    Abstract

    In the past, the world wide web was considered as a very short experience. Today it is a strong part of our life, it is in a digital world. This public space could be dangerous especially for new i-generations, i.e. Digital Natives faster customers actively engaged with parents and institutions in fighting a new educational war.

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    Bibliographic Info

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    This chapter was published in: Augusto Sebastio , , pages 247-257, 2010.

    This item is provided by University of Primorska, Faculty of Management Koper in its series MIC 2010: Social Responsibility, Professional Ethics, and Management; Proceedings of the 11th International Conference, Ankara, 24–27 November 2010 [Selected Papers] with number 247-257.

    Handle: RePEc:mgt:micp10:247-257

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    Web page: http://www.fm-kp.si/zalozba/ISBN/978-961-266-098-7.htm
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    Related research

    Keywords: ecommerce; internet security; risks security seal; digital native; participation gap;

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