Use of e-commerce in Small and Medium Size Enterprises: An Application in Ankara
In: Proceedings of the Conference on Emerging Economic Issues in a Globalizing World
AbstractA great deal of efficiency and productivity increase has been achieved in the production process through the use of information and communication technologies (ICTs) in recent years. These developments have created remarkable opportunities for the small and medium size enterprises (SMEs) whose advertising and marketing budgets are relatively limited. A comprehensive survey and interviews are carried out with a sample of SMEs in OSTIM and Sincan Industrial Districts in Ankara in order to find out the present use of e-commerce in the SMEs, its perceived advantages, potential problems and the future expectations. The ordered logit models are estimated to investigate the factors affecting the use of e-commerce in the firms, potential advantages of e-commerce use and the main obstacles in implementing the ICTs. The results reveal that the firms are aware of the fact that e-commerce would increase the speed of business, lower the cost of production, give competitive advantage, enable to reach the customers easily and expand the markets and that B2B and B2C e-commerce and the use of ICTs are more common in relatively bigger firms (in terms of capital, sales revenue and employment). The main reasons why the SMEs are not able to use ICTs are found as the lack of information and specialized personnel, security and legal framework.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
This chapter was published in:
This item is provided by Izmir University of Economics in its series Papers of the Annual IUE-SUNY Cortland Conference in Economics with number 200814.
SMEs; Turkey; Ankara; e-commerce;
You can help add them by filling out this form.
reading list or among the top items on IDEAS.Access and download statisticsgeneral information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Ayla Ogus Binatli).
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.