Relationship between Mission Statement and Company Performance
AbstractMission statement is a managerial tool which has the power of directing the behaviour in a company. The important question we can ask is whether the existence of a mission statement is associated with company performance or not. Findings of different studies exploring this relationship are not very conclusive. In our research based on a sample of 394 Slovenian companies we explore the relationship between the existence of a mission statement on one side, and different measures of company performance on the other. We recognised value added per employee (VAE) as the only performance measure associated with existence or non-existence of a mission statement.
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This chapter was published in: Valerij Dermol , , pages 891-899, 2012.
This item is provided by International School for Social and Business Studies, Celje, Slovenia in its series Knowledge and Learning: Global Empowerment; Proceedings of the Management, Knowledge and Learning International Conference 2012 with number 891-899.
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company mission; mission statement; company performance;
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