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Vithala Rao

Personal Details

First Name:Vithala
Middle Name:
Last Name:Rao
Suffix:
RePEc Short-ID:pra769
[This author has chosen not to make the email address public]

Affiliation

Cheung Kong Graduate School of Business

Beijing, China
http://www.ckgsb.edu.cn/
RePEc:edi:ckgsbcn (more details at EDIRC)

Research output

as
Jump to: Working papers Articles

Working papers

  1. Gomez, Miguel I. & Rao, Vithala R. & Yuan, Hong, 2009. "A Market Experiment on Trade Promotion Budget and Allocation," Working Papers 55928, Cornell University, Department of Applied Economics and Management.
  2. Gomez, Miguel I. & Rao, Vithala R. & Yuan, Hong, 2008. "Effects of Horizontal and Vertical Market Power on Trade Promotion Budget and Allocation in the US Supermarket Industry: An Experimental and Empirical Analysis," 2008 Annual Meeting, July 27-29, 2008, Orlando, Florida 6247, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
  3. McLaughlin, Edward W. & Rao, Vithala R., 1989. "The Strategic Role of Supermarket Buyer Intermediaries in New Product Selection: Implications for Systemwide Efficiency," Working Papers 178753, Cornell University, Department of Applied Economics and Management.
  4. McLaughlin, Edward W. & Rao, Vithala R., 1988. "Public Policy Implications of the Role of Channel Intermediaries in New Product Acceptance," Working Papers 178697, Cornell University, Department of Applied Economics and Management.
  5. Rao, Vithala R. & McLaughlin, Edward W., 1988. "Modeling the Decision to Add New Products by Channel Intermediaries," Working Papers 178699, Cornell University, Department of Applied Economics and Management.
  6. McLaughlin, Edward W. & Rao, Vithala R., 1987. "An Exploratory Modeling of The Decision Process of New Product Selection by Supermarket Buyers," Working Papers 115801, Regional Research Project NE-165 Private Strategies, Public Policies, and Food System Performance.

Articles

  1. Fang, Xiang & Gavirneni, Srinagesh & Rao, Vithala R., 2013. "Supply chains in the presence of store brands," European Journal of Operational Research, Elsevier, vol. 224(2), pages 392-403.
  2. Su, Meng & Rao, Vithala R., 2011. "Timing decisions of new product preannouncement and launch with competition," International Journal of Production Economics, Elsevier, vol. 129(1), pages 51-64, January.
  3. Wayne DeSarbo & Joonwook Park & Vithala Rao, 2011. "Deriving joint space positioning maps from consumer preference ratings," Marketing Letters, Springer, vol. 22(1), pages 1-14, March.
  4. Oded Netzer & Olivier Toubia & Eric Bradlow & Ely Dahan & Theodoros Evgeniou & Fred Feinberg & Eleanor Feit & Sam Hui & Joseph Johnson & John Liechty & James Orlin & Vithala Rao, 2008. "Beyond conjoint analysis: Advances in preference measurement," Marketing Letters, Springer, vol. 19(3), pages 337-354, December.
  5. P. Seetharaman & Siddhartha Chib & Andrew Ainslie & Peter Boatwright & Tat Chan & Sachin Gupta & Nitin Mehta & Vithala Rao & Andrei Strijnev, 2005. "Models of Multi-Category Choice Behavior," Marketing Letters, Springer, vol. 16(3), pages 239-254, December.
  6. Sudeep Haldar & Vithala Rao, 1998. "A micro-analytic threshold model for the timing of first purchases of durable goods," Applied Economics, Taylor & Francis Journals, vol. 30(7), pages 959-974.
  7. Rao, Vithala R, 1984. "Pricing Research in Marketing: The State of the Art," The Journal of Business, University of Chicago Press, vol. 57(1), pages 39-60, January.
  8. Wayne DeSarbo & Vithala Rao, 1984. "GENFOLD2: A set of models and algorithms for the general UnFOLDing analysis of preference/dominance data," Journal of Classification, Springer;The Classification Society, vol. 1(1), pages 147-186, December.

More information

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Statistics

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NEP Fields

NEP is an announcement service for new working papers, with a weekly report in each of many fields. This author has had 2 papers announced in NEP. These are the fields, ordered by number of announcements, along with their dates. If the author is listed in the directory of specialists for this field, a link is also provided.
  1. NEP-COM: Industrial Competition (1) 2008-11-18
  2. NEP-EXP: Experimental Economics (1) 2010-01-16

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