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Ovidiu Ioan Moisescu

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Personal Details

First Name: Ovidiu
Middle Name: Ioan
Last Name: Moisescu
Suffix:

RePEc Short-ID: pmo401

Email:
Homepage: http://ovidiu.moisescu.googlepages.com
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Affiliation

Facultatea de Ştiinţe Economice şi Gestiunea Afacerilor
Universitatea Babeş-Bolyai
Location: Cluj-Napoca, Romania
Homepage: http://econ.ubbcluj.ro/
Email:
Phone: 004 0264 418652
Fax: 004 0264 412570
Postal: Str. Teodor Mihali, Nr. 58-60; 400591, Cluj Napoca
Handle: RePEc:edi:feubbro (more details at EDIRC)

Works

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Working papers

  1. Moisescu, Ovidiu Ioan, 2007. "A conceptual analysis of brand evaluation," MPRA Paper 32017, University Library of Munich, Germany, revised 2007.
  2. Moisescu, Ovidiu Ioan, 2006. "Aspects regarding rebranding strategies - A conceptual and practical approach," MPRA Paper 32016, University Library of Munich, Germany, revised 2006.
  3. Moisescu, Ovidiu I., 2006. "A Conceptual Analysis of Brand Loyalty As Core Dimension of Brand Equity," MPRA Paper 7504, University Library of Munich, Germany.
  4. Moisescu, Ovidiu Ioan, 2005. "The concept of brand equity - A comparative approach," MPRA Paper 32013, University Library of Munich, Germany.
  5. Moisescu, Ovidiu Ioan, 2005. "Some aspects regarding brand extension," MPRA Paper 32015, University Library of Munich, Germany.

Articles

  1. Ovidiu I. MOISESCU, 2013. "An Empirical Investigation Of The Relationship Between Demographics And The Usage And Perceived Credibility Of Sources Of Information On Accommodation Providers," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 225-236, November.
  2. Dũng Anh VŨ & Ovidiu Ioan MOISESCU, 2013. "Brand integration practices in mergers and acquisitions," Management & Marketing, Economic Publishing House, vol. 8(3), Autumn.
  3. Ovidiu I. Moisescu & Oana A. Gica, 2013. "The Effect Of Demographics And Travel Frequency On The Relationship Between Service Quality And Brand Loyalty In The Case Of Traditional Travel Agencies," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business, Babes-Bolyai University, Faculty of Business.
  4. Ovidiu Ioan Moisescu & Dung Anh Vu, 2010. "A Study Of The Relation Between Brand Loyalty And Consumer Involvement With Purchase Decision And Product Class," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business, Babes-Bolyai University, Faculty of Business.
  5. Ovidiu Ioan Moisescu, 2010. "An Empirical Investigation Of Romania'S Country Brand As Tourism Destination," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business, Babes-Bolyai University, Faculty of Business.
  6. Ovidiu I. MOISESCU & Brad ALLEN, 2010. "The Relationship Between The Dimensions Of Brand Loyalty. An Empirical Investigation Among Romanian Urban Consumers," Management & Marketing, Economic Publishing House, vol. 5(4), Winter.
  7. Ovidiu Ioan Moisescu, 2009. "The Relation Between Unaided Brand Awareness And Brand Commercial Performance: A Study Among Urban Romanian Consumers," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business, Babes-Bolyai University, Faculty of Business.
  8. Moisescu Ovidiu Ioan, 2009. "The Influence Of Market Type And Demographics On Brand Loyalty: A Study Among Urban Romanian Consumers," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 4(1), pages 737-741, May.
  9. Moisescu Ovidiu Ioan & Gica Oana Adriana, 2007. "A Comparative Analysis Regarding Brand Name Strategies," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, University of Craiova, Faculty of Economics and Business Administration, vol. 1(9S), pages 79-86, May.
  10. Gica Oana Adriana & Moisescu Ovidiu Ioan, 2007. "Performance Measurement - The Balanced Scorecard Perspective," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, University of Craiova, Faculty of Economics and Business Administration, vol. 1(8), pages 48-53, April.
  11. Moisescu Ovidiu Ioan & Gica Oana Adriana, 2007. "An Analysis Of The Brand Loyalty Based Consumer Typology," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, University of Craiova, Faculty of Economics and Business Administration, vol. 1(8), pages 83-88, April.
  12. Moisescu Ovidiu Ioan, 2006. "Marca – Definitie Si Semnificatii," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, University of Craiova, Faculty of Economics and Business Administration, vol. 1(6), pages 70-75, April.

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