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Ferenc Katona

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This is information that was supplied by Ferenc Katona in registering through RePEc. If you are Ferenc Katona , you may change this information at the RePEc Author Service. Or if you are not registered and would like to be listed as well, register at the RePEc Author Service. When you register or update your RePEc registration, you may identify the papers and articles you have authored.

Personal Details

First Name: Ferenc
Middle Name:
Last Name: Katona
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RePEc Short-ID: pka925

Email: [This author has chosen not to make the email address public]
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Affiliation

Keleti Károly Gazdasági Kar
Óbudai Egyetem
Location: Budapest, Hungary
Homepage: http://kgk.uni-obuda.hu/
Email:
Phone: +36-1-6665208
Fax: +36-1-6665209
Postal: 1084 Budapest, Tavaszmezö u. 15-17
Handle: RePEc:edi:gkbmfhu (more details at EDIRC)

Works

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Chapters

  1. Katona Ferenc, 2013. "Termékpolitikai döntések vizsgálata, különös tekintettel a KKV szektor innovációs tevékenységére," Tanulmánykötet - Vállalkozásfejlesztés a XXI. században III., Óbuda University, Keleti Faculty of Business and Management.
  2. Ferenc Katona, 2012. "Marketing-controlling in the service sector," Proceedings of FIKUSZ '12, in: Pál Michelberger (ed.), Proceedings of FIKUSZ '12, pages 111-122 Óbuda University, Keleti Faculty of Business and Management.
  3. Katona Ferenc, 2012. "Árzabáló? - A gazdasági válság hatása a vállalati árpolitikára," Tanulmánykötet - Vállalkozásfejlesztés a XXI. században II., Óbuda University, Keleti Faculty of Business and Management.
  4. Katona Ferenc, 2011. "A marketingtevékenység szerepének vizsgálata a magyar vállalkozások versenyképességében," Tanulmánykötet - Vállalkozásfejlesztés a XXI. században, Óbuda University, Keleti Faculty of Business and Management.
  5. Katona Ferenc, 2011. "Vállalati információs rendszerek szerepe a marketingtevékenységben és a marketingképességek javításában," Proceedings- 9th International Conference on Mangement, Enterprise and Benchmarking (MEB 2011), Óbuda University, Keleti Faculty of Business and Management.
  6. Katona Ferenc, 2010. "A marketingaktivitás és a vállalati stratégia összefüggéseinek vizsgálata a magyar vállalatok körében," Proceedings-8th International Conference on Mangement,Enterprise and Benchmarking (MEB 2010), Óbuda University, Keleti Faculty of Business and Management.
  7. Ferenc KATONA, 2009. "Interrelation between advertising efficiency and corporate sales," Proceedings of FIKUSZ '09, in: László Áron Kóczy (ed.), Proceedings of FIKUSZ '09, pages 99-108 Óbuda University, Keleti Faculty of Business and Management.

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