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Catherine Demangeot

Personal Details

First Name:Catherine
Middle Name:
Last Name:Demangeot
Suffix:
RePEc Short-ID:pde1073

Affiliation

(50%) Lille Économie et Management (LEM)

Lille, France
http://lem.univ-lille.fr/
RePEc:edi:laborfr (more details at EDIRC)

(50%) IESEG School of Management
Université Catholique de Lille

Lille, France
http://www.ieseg.fr/
RePEc:edi:iesegfr (more details at EDIRC)

Research output

as
Jump to: Working papers Articles

Working papers

  1. Loïc Plé & Catherine Demangeot, 2019. "Social contagion of online and offline deviant behaviors and its value outcomes: The case of tourism ecosystems," Post-Print hal-02509372, HAL.
  2. Catherine Demangeot & Kizhekepat Sankaran & Stephen Tagg, 2019. "Knowledge sharing and accumulation dynamics in autonomous online consumer communities: Individual and collective levels," Post-Print hal-02114495, HAL.
  3. Lizette Vorster & Eva Kipnis & Gaye Bebek & Catherine Demangeot, 2019. "Brokering Intercultural Relations in the Rainbow Nation: Introducing Intercultural Marketing," Post-Print hal-02512061, HAL.
  4. Eva Kipnis & Catherine Demangeot & Chris Pullig & Amanda Broderick, 2019. "Consumer Multicultural Identity Affiliation: Reassessing identity segmentation in multicultural markets," Post-Print hal-02114473, HAL.
  5. Catherine Demangeot & Eva Kipnis & Chris Pullig & Samantha N.N. Cross & Julie Emontspool & Cristina Galalae & Sonya Grier & Mark Rosenbaum & Susy Best, 2018. "Constructing a bridge to multicultural marketplace well-being: A consumer-centered framework for marketer action," Post-Print hal-02114481, HAL.
  6. K. Sankaran & Catherine Demangeot, 2017. "Conceptualizing virtual communities as enablers of community-based entrepreneurship and resilience," Post-Print hal-01745277, HAL.
  7. Catherine Demangeot & Amanda J. Broderick, 2016. "Engaging customers during a website visit: a model of website customer engagement," Post-Print hal-01562986, HAL.
  8. Carmela Bosangit & Catherine Demangeot, 2016. "Exploring reflective learning during the extended consumption of life experiences," Post-Print hal-01562983, HAL.
  9. Catherine Demangeot & Aurelie Broeckerhoff & Eva Kipnis & Chris Pullig & Luca M. Visconti, 2015. "Consumer mobility and well-being among changing places and shifting ethnicities," Post-Print hal-01563038, HAL.
  10. Catherine Demangeot & Amanda Broderick & C. Samuel Craig, 2015. "Multicultural marketplaces," Post-Print hal-01745609, HAL.
  11. Katayoun Zafari & Gareth Allison & Catherine Demangeot, 2015. "Practising conviviality: social uses of ethnic cuisine in an Asian multicultural environment," Post-Print hal-01563009, HAL.
  12. Catherine Demangeot & Amanda J. Broderick & C. Samuel Craig, 2015. "Introduction to the Special Issue," Post-Print hal-01563036, HAL.
  13. Lorenzo Visconti & Ahmadreza Jafari & Wided Batat & Aurelie Broeckerhoff & D., Ozhan & C. Demangeot & Eric Kipnis & A., Lindridge & L., Penaloza & Chris Pullig & Fatima Regany & E., Üstündağli & M. We, 2014. "« Consumer ethnicity three decades after: a TCR agenda ». 30(17/18), 1882-1922," Post-Print hal-02128246, HAL.
  14. Eva Kipnis & Amanda J. Broderick & Catherine Demangeot & Natalie Ross Adkins & Nakeisha S. Ferguson & Geraldine Rosa Henderson & Guillaume Johnson & James M. Mandiberg & Rene Dentiste Mueller & Chris , 2013. "Branding beyond prejudice: Navigating multicultural marketplaces for consumer well-being," Post-Print hal-01346704, HAL.
  15. Guillaume D. Johnson & Natalie Ross Adkins & Nakeisha S. Ferguson & Geraldine Rosa Henderson & Rene Dentiste Mueller & James M. Mandiberg & Chris Pullig & Abhijit Roy & Miguel Zuñiga & Eva Kipnis & Ca, 2011. "No harm done? Culture-based branding and its impact on consumer vulnerability: A research agenda," Post-Print hal-01655682, HAL.

Articles

  1. Demangeot, Catherine & Kipnis, Eva & Pullig, Chris & Cross, Samantha N.N. & Emontspool, Julie & Galalae, Cristina & Grier, Sonya A. & Rosenbaum, Mark S. & Best, Susy F., 2019. "Constructing a bridge to multicultural marketplace well-being: A consumer-centered framework for marketer action," Journal of Business Research, Elsevier, vol. 100(C), pages 339-353.
  2. Kipnis, Eva & Demangeot, Catherine & Pullig, Chris & Broderick, Amanda J., 2019. "Consumer Multicultural Identity Affiliation: Reassessing identity segmentation in multicultural markets," Journal of Business Research, Elsevier, vol. 98(C), pages 126-141.
  3. K. Sankaran & Catherine Demangeot, 2017. "Conceptualizing virtual communities as enablers of community-based entrepreneurship and resilience," Journal of Enterprising Communities: People and Places in the Global Economy, Emerald Group Publishing Limited, vol. 11(1), pages 78-94, March.
  4. Bosangit, Carmela & Demangeot, Catherine, 2016. "Exploring reflective learning during the extended consumption of life experiences," Journal of Business Research, Elsevier, vol. 69(1), pages 208-215.
  5. Kipnis, Eva & Broderick, Amanda J. & Demangeot, Catherine & Adkins, Natalie Ross & Ferguson, Nakeisha S. & Henderson, Geraldine Rosa & Johnson, Guillaume & Mandiberg, James M. & Mueller, Rene Dentiste, 2013. "Branding beyond prejudice: Navigating multicultural marketplaces for consumer well-being," Journal of Business Research, Elsevier, vol. 66(8), pages 1186-1194.

Citations

Many of the citations below have been collected in an experimental project, CitEc, where a more detailed citation analysis can be found. These are citations from works listed in RePEc that could be analyzed mechanically. So far, only a minority of all works could be analyzed. See under "Corrections" how you can help improve the citation analysis.

Working papers

  1. Loïc Plé & Catherine Demangeot, 2019. "Social contagion of online and offline deviant behaviors and its value outcomes: The case of tourism ecosystems," Post-Print hal-02509372, HAL.

    Cited by:

    1. Dineva, Denitsa & Breitsohl, Jan & Garrod, Brian & Megicks, Philip, 2020. "Consumer Responses to Conflict-Management Strategies on Non-Profit Social Media Fan Pages," Journal of Interactive Marketing, Elsevier, vol. 52(C), pages 118-136.

  2. Lizette Vorster & Eva Kipnis & Gaye Bebek & Catherine Demangeot, 2019. "Brokering Intercultural Relations in the Rainbow Nation: Introducing Intercultural Marketing," Post-Print hal-02512061, HAL.

    Cited by:

    1. Galalae, Cristina & Kipnis, Eva & Demangeot, Catherine, 2020. "Reassessing positive dispositions for the consumption of products and services with different cultural meanings: A motivational perspective," Journal of Business Research, Elsevier, vol. 115(C), pages 160-173.

  3. Eva Kipnis & Catherine Demangeot & Chris Pullig & Amanda Broderick, 2019. "Consumer Multicultural Identity Affiliation: Reassessing identity segmentation in multicultural markets," Post-Print hal-02114473, HAL.

    Cited by:

    1. Šilenskytė, Aušrinė & Kohtamäki, Marko & Dhanaraj, Charles, 2022. "Strategy implementation in the transnational MNC: A critical realist investigation of European and Indian unit collaboration," Journal of Business Research, Elsevier, vol. 152(C), pages 276-289.
    2. Slater, Stephanie & Demangeot, Catherine, 2021. "Marketer acculturation to diversity needs: The case of modest fashion across two multicultural contexts," Journal of Business Research, Elsevier, vol. 134(C), pages 702-715.
    3. Galalae, Cristina & Kipnis, Eva & Demangeot, Catherine, 2020. "Reassessing positive dispositions for the consumption of products and services with different cultural meanings: A motivational perspective," Journal of Business Research, Elsevier, vol. 115(C), pages 160-173.
    4. Stephanie Slater & Catherine Demangeot, 2021. "Marketer acculturation to diversity needs: The case of modest fashion across two multicultural contexts," Post-Print hal-03600360, HAL.
    5. Harrison, Kristina & Ford, John & Karande, Kiran & Merchant, Altaf & Zhang, Weiyong, 2022. "The development and validation of a Chinese American affiliation scale," Journal of Business Research, Elsevier, vol. 143(C), pages 331-345.
    6. Fazli-Salehi, Reza & Torres, Ivonne M. & Madadi, Rozbeh & Zúñiga, Miguel Ángel, 2021. "Multicultural advertising: The impact of consumers’ self-concept clarity and materialism on self-brand connection and communal-brand connection," Journal of Business Research, Elsevier, vol. 137(C), pages 46-57.
    7. Ibarra-Cantu, Cecilia & Cheetham, Dr Fiona, 2021. "Consumer multiculturation in multicultural marketplaces: Mexican immigrants’ responses to the global consumer culture construction of Tex-Mex as Mexican food," Journal of Business Research, Elsevier, vol. 134(C), pages 70-77.
    8. Papadopoulos Panagiotis & Ezziane Zoheir, 2020. "Managing Expats and Their Effectiveness: A Comparative Study," Journal of Intercultural Management, Sciendo, vol. 12(1), pages 138-157, March.
    9. Kipnis, Eva & Bebek, Gaye & Brőckerhoff, Aurélie, 2021. "Within, in-between, out-of-bounds? Locating researcher positionalities in multicultural marketplaces," Journal of Business Research, Elsevier, vol. 123(C), pages 401-414.

  4. Catherine Demangeot & Eva Kipnis & Chris Pullig & Samantha N.N. Cross & Julie Emontspool & Cristina Galalae & Sonya Grier & Mark Rosenbaum & Susy Best, 2018. "Constructing a bridge to multicultural marketplace well-being: A consumer-centered framework for marketer action," Post-Print hal-02114481, HAL.

    Cited by:

    1. Slater, Stephanie & Demangeot, Catherine, 2021. "Marketer acculturation to diversity needs: The case of modest fashion across two multicultural contexts," Journal of Business Research, Elsevier, vol. 134(C), pages 702-715.
    2. Galalae, Cristina & Kipnis, Eva & Demangeot, Catherine, 2020. "Reassessing positive dispositions for the consumption of products and services with different cultural meanings: A motivational perspective," Journal of Business Research, Elsevier, vol. 115(C), pages 160-173.
    3. Ferraro, Carla & Hemsley, Alicia & Sands, Sean, 2023. "Embracing diversity, equity, and inclusion (DEI): Considerations and opportunities for brand managers," Business Horizons, Elsevier, vol. 66(4), pages 463-479.
    4. Khare, Apoorv & Jain, Rajesh, 2022. "Mapping the conceptual and intellectual structure of the consumer vulnerability field: A bibliometric analysis," Journal of Business Research, Elsevier, vol. 150(C), pages 567-584.
    5. Kipnis, Eva & Bebek, Gaye & Brőckerhoff, Aurélie, 2021. "Within, in-between, out-of-bounds? Locating researcher positionalities in multicultural marketplaces," Journal of Business Research, Elsevier, vol. 123(C), pages 401-414.

  5. K. Sankaran & Catherine Demangeot, 2017. "Conceptualizing virtual communities as enablers of community-based entrepreneurship and resilience," Post-Print hal-01745277, HAL.

    Cited by:

    1. Chandna, Vallari & Salimath, Manjula S., 2020. "When technology shapes community in the Cultural and Craft Industries: Understanding virtual entrepreneurship in online ecosystems," Technovation, Elsevier, vol. 92.
    2. Khanh Hung DOAN, 2022. "The Swot Analysis Of Community-Based Enterpreneurship Development In Vietnam," Management Strategies Journal, Constantin Brancoveanu University, vol. 56(2), pages 79-90.

  6. Catherine Demangeot & Amanda J. Broderick, 2016. "Engaging customers during a website visit: a model of website customer engagement," Post-Print hal-01562986, HAL.

    Cited by:

    1. Shaw, Norman & Eschenbrenner, Brenda & Baier, Daniel, 2022. "Online shopping continuance after COVID-19: A comparison of Canada, Germany and the United States," Journal of Retailing and Consumer Services, Elsevier, vol. 69(C).
    2. Eigenraam, Anniek W. & Eelen, Jiska & van Lin, Arjen & Verlegh, Peeter W.J., 2018. "A Consumer-based Taxonomy of Digital Customer Engagement Practices," Journal of Interactive Marketing, Elsevier, vol. 44(C), pages 102-121.
    3. Bailey, Ainsworth Anthony & Bonifield, Carolyn M. & Elhai, Jon D., 2021. "Modeling consumer engagement on social networking sites: Roles of attitudinal and motivational factors," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
    4. John, Surej P. & De'Villiers, Rouxelle, 2020. "Elaboration of marketing communication through visual media: An empirical analysis," Journal of Retailing and Consumer Services, Elsevier, vol. 54(C).
    5. Wang, Tien & Lee, Fu-Yu, 2020. "Examining customer engagement and brand intimacy in social media context," Journal of Retailing and Consumer Services, Elsevier, vol. 54(C).
    6. Mohammed Alkahtani & Qazi Salman Khalid & Muhammad Jalees & Muhammad Omair & Ghulam Hussain & Catalin Iulian Pruncu, 2021. "E-Agricultural Supply Chain Management Coupled with Blockchain Effect and Cooperative Strategies," Sustainability, MDPI, vol. 13(2), pages 1-29, January.
    7. Chetan A. Jhaveri & Jitendra M. Nenavani, 2020. "Evaluation of eTail Services Quality: AHP Approach," Vision, , vol. 24(3), pages 310-319, September.
    8. Alnawas, Ibrahim & Al Khateeb, Amr, 2022. "Developing and validating a multidisciplinary scale of E-retailing website elements," Journal of Retailing and Consumer Services, Elsevier, vol. 66(C).
    9. Alam Kazmi, Syed Hasnain & Zaman, Syed Imran & Wahab, Abdul & Yan, Kou, 2018. "Rise of Digital Media to Triumph Brand Loyalty," MPRA Paper 96033, University Library of Munich, Germany.
    10. Bernal-Jurado, Enrique & Mozas-Moral, Adoración & Fernández-Uclés, Domingo & Medina-Viruel, Miguel Jesús, 2021. "Online popularity as a development factor for cooperatives in the winegrowing sector," Journal of Business Research, Elsevier, vol. 123(C), pages 79-85.
    11. Klein, Andreas & Sharma, Varinder M., 2022. "Consumer decision-making styles, involvement, and the intention to participate in online group buying," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).

  7. Carmela Bosangit & Catherine Demangeot, 2016. "Exploring reflective learning during the extended consumption of life experiences," Post-Print hal-01562983, HAL.

    Cited by:

    1. Berezan, Orie & Krishen, Anjala S. & Agarwal, Shaurya & Kachroo, Pushkin, 2018. "The pursuit of virtual happiness: Exploring the social media experience across generations," Journal of Business Research, Elsevier, vol. 89(C), pages 455-461.
    2. Celsi, Mary Wolfinbarger & Nelson, Russel P. & Dellande, Stephanie & Gilly, Mary C., 2017. "Temptation's itch: Mindlessness, acceptance, and mindfulness in a debt management program," Journal of Business Research, Elsevier, vol. 77(C), pages 81-94.
    3. Christou, Prokopis & Hadjielias, Elias & Simillidou, Aspasia & Kvasova, Olga, 2023. "The use of intelligent automation as a form of digital transformation in tourism: Towards a hybrid experiential offering," Journal of Business Research, Elsevier, vol. 155(PB).
    4. Faseeh Amin Beig & Mohammad Furqan Khan, 2022. "Romancing the Brands on Social Media," Global Business Review, International Management Institute, vol. 23(3), pages 841-862, June.

  8. Catherine Demangeot & Aurelie Broeckerhoff & Eva Kipnis & Chris Pullig & Luca M. Visconti, 2015. "Consumer mobility and well-being among changing places and shifting ethnicities," Post-Print hal-01563038, HAL.

    Cited by:

    1. Giovanardi, Massimo & Lucarelli, Andrea, 2018. "Sailing through marketing: A critical assessment of spatiality in marketing literature," Journal of Business Research, Elsevier, vol. 82(C), pages 149-159.
    2. Alisa Minina & Jonas Holmqvist, 2021. "Liquid, Solid and In-Between: Service Relationships in Global Mobility," Working Papers 2021-005, Department of Research, Ipag Business School.
    3. Oliviane Brodin & Monica Scarano, 2018. "La mobilité récursive dans le réseau personnel affinitaire translocal : une mobilité hors consommation liquide ?," Post-Print hal-03349605, HAL.
    4. Kipnis, Eva & Bebek, Gaye & Brőckerhoff, Aurélie, 2021. "Within, in-between, out-of-bounds? Locating researcher positionalities in multicultural marketplaces," Journal of Business Research, Elsevier, vol. 123(C), pages 401-414.

  9. Catherine Demangeot & Amanda Broderick & C. Samuel Craig, 2015. "Multicultural marketplaces," Post-Print hal-01745609, HAL.

    Cited by:

    1. Julia Rötzmeier-Keuper, 2020. "Consumer Vulnerability: Overview And Synthesis Of The Current State Of Knowledge And Future Service-Related Research Directions," Working Papers Dissertations 65, Paderborn University, Faculty of Business Administration and Economics.
    2. Davina Vora & Lee Martin & Stacey R. Fitzsimmons & Andre A. Pekerti & C. Lakshman & Salma Raheem, 2019. "Multiculturalism within individuals: A review, critique, and agenda for future research," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 50(4), pages 499-524, June.
    3. Lingjiang Lora Tu & Chris Pullig, 2018. "Penny wise and pound foolish? How thinking style affects price cognition," Marketing Letters, Springer, vol. 29(2), pages 261-273, June.
    4. Gorgoń Monika & Raczkowski Konrad & Kraft Felix, 2019. "Compliance Risk Management in Polish and German Companies," Journal of Intercultural Management, Sciendo, vol. 11(4), pages 115-145, December.
    5. Cruz, Angela Gracia B. & Cardoso, Flavia & Rojas-Gaviria, Pilar, 2022. "Crafting food products for culturally diverse markets: A narrative synthesis," Journal of Business Research, Elsevier, vol. 153(C), pages 19-34.
    6. Yagmur Ozyer & Basak Degerli & Alper Degerli & Ebru Gozukara, 2016. "Card usage by Turks when travelling abroad: shopping and Transnationalisation," Transnational Marketing Journal, Oxbridge Publishing House, UK, vol. 4(1), pages 10-19, May.
    7. Sanam Akhavannasab & Danilo C. Dantas & Sylvain Senecal, 2018. "Consumer empowerment in consumer–firm relationships: conceptual framework and implications for research," AMS Review, Springer;Academy of Marketing Science, vol. 8(3), pages 214-227, December.

  10. Katayoun Zafari & Gareth Allison & Catherine Demangeot, 2015. "Practising conviviality: social uses of ethnic cuisine in an Asian multicultural environment," Post-Print hal-01563009, HAL.

    Cited by:

    1. Zohra Zinoubi Ghali, 2021. "Motives of ethical consumption: a study of ethical products’ consumption in Tunisia," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 23(9), pages 12883-12903, September.

  11. Catherine Demangeot & Amanda J. Broderick & C. Samuel Craig, 2015. "Introduction to the Special Issue," Post-Print hal-01563036, HAL.

    Cited by:

    1. Nishchapat Nittapaipapon & Thithit Atchattabhan, 2016. "Creating Shared Value: the Fundamental Ontology of Establishing and Movement in Business," International Business Research, Canadian Center of Science and Education, vol. 9(5), pages 112-124, May.

  12. Lorenzo Visconti & Ahmadreza Jafari & Wided Batat & Aurelie Broeckerhoff & D., Ozhan & C. Demangeot & Eric Kipnis & A., Lindridge & L., Penaloza & Chris Pullig & Fatima Regany & E., Üstündağli & M. We, 2014. "« Consumer ethnicity three decades after: a TCR agenda ». 30(17/18), 1882-1922," Post-Print hal-02128246, HAL.

    Cited by:

    1. Jafari, Aliakbar & Aly, Marwa & Doherty, Anne Marie, 2022. "An analytical review of market system dynamics in consumer culture theory research: Insights from the sociology of markets," Journal of Business Research, Elsevier, vol. 139(C), pages 1261-1274.
    2. Galalae, Cristina & Kipnis, Eva & Demangeot, Catherine, 2020. "Reassessing positive dispositions for the consumption of products and services with different cultural meanings: A motivational perspective," Journal of Business Research, Elsevier, vol. 115(C), pages 160-173.
    3. Muhammad Rizwan & Muhammad Hassan & Umme Kalsoom, 2017. "Influence Of Acculturation On The Brand Selection Of The South Asian Diaspora In The Uk," IBT Journal of Business Studies (JBS), Ilma University, Faculty of Management Science, vol. 13(2), pages 148-160.
    4. Zanette, Maria Carolina & Brito, Eliane Pereira Zamith & Fontenelle, Isleide Arruda & de Camargo Heck, Marina, 2021. "Eating one’s own otherness: When producers commercialize their ethnicities," Journal of Business Research, Elsevier, vol. 129(C), pages 134-144.
    5. Kipnis, Eva & Bebek, Gaye & Brőckerhoff, Aurélie, 2021. "Within, in-between, out-of-bounds? Locating researcher positionalities in multicultural marketplaces," Journal of Business Research, Elsevier, vol. 123(C), pages 401-414.

  13. Eva Kipnis & Amanda J. Broderick & Catherine Demangeot & Natalie Ross Adkins & Nakeisha S. Ferguson & Geraldine Rosa Henderson & Guillaume Johnson & James M. Mandiberg & Rene Dentiste Mueller & Chris , 2013. "Branding beyond prejudice: Navigating multicultural marketplaces for consumer well-being," Post-Print hal-01346704, HAL.

    Cited by:

    1. Kipnis, Eva & Demangeot, Catherine & Pullig, Chris & Broderick, Amanda J., 2019. "Consumer Multicultural Identity Affiliation: Reassessing identity segmentation in multicultural markets," Journal of Business Research, Elsevier, vol. 98(C), pages 126-141.
    2. Slater, Stephanie & Demangeot, Catherine, 2021. "Marketer acculturation to diversity needs: The case of modest fashion across two multicultural contexts," Journal of Business Research, Elsevier, vol. 134(C), pages 702-715.
    3. Reo Song & Sangkil Moon & Haipeng (Allan) Chen & Mark B. Houston, 2018. "When marketing strategy meets culture: the role of culture in product evaluations," Journal of the Academy of Marketing Science, Springer, vol. 46(3), pages 384-402, May.
    4. Chatzopoulou, Elena & Navazhylava, Kseniya, 2022. "Ethnic brand identity work: Responding to authenticity tensions through celebrity endorsement in brand digital self-presentation," Journal of Business Research, Elsevier, vol. 142(C), pages 974-987.
    5. Cruz, Angela Gracia B. & Seo, Yuri & Buchanan-Oliver, Margo, 2018. "Religion as a field of transcultural practices in multicultural marketplaces," Journal of Business Research, Elsevier, vol. 91(C), pages 317-325.
    6. Camelia Oprean-Stan & Sebastian Stan & Vasile Brătian, 2020. "Corporate Sustainability and Intangible Resources Binomial: New Proposal on Intangible Resources Recognition and Evaluation," Sustainability, MDPI, vol. 12(10), pages 1-23, May.
    7. Khare, Apoorv & Jain, Rajesh, 2022. "Mapping the conceptual and intellectual structure of the consumer vulnerability field: A bibliometric analysis," Journal of Business Research, Elsevier, vol. 150(C), pages 567-584.
    8. Del Bucchia, Céline & Lancelot Miltgen, Caroline & Russell, Cristel Antonia & Burlat, Claire, 2021. "Empowerment as latent vulnerability in techno-mediated consumption journeys," Journal of Business Research, Elsevier, vol. 124(C), pages 629-651.

  14. Guillaume D. Johnson & Natalie Ross Adkins & Nakeisha S. Ferguson & Geraldine Rosa Henderson & Rene Dentiste Mueller & James M. Mandiberg & Chris Pullig & Abhijit Roy & Miguel Zuñiga & Eva Kipnis & Ca, 2011. "No harm done? Culture-based branding and its impact on consumer vulnerability: A research agenda," Post-Print hal-01655682, HAL.

    Cited by:

    1. Licsandru, Tana Cristina & Cui, Charles Chi, 2019. "Ethnic marketing to the global millennial consumers: Challenges and opportunities," Journal of Business Research, Elsevier, vol. 103(C), pages 261-274.
    2. Fazli-Salehi, Reza & Torres, Ivonne M. & Madadi, Rozbeh & Zúñiga, Miguel Ángel, 2021. "Multicultural advertising: The impact of consumers’ self-concept clarity and materialism on self-brand connection and communal-brand connection," Journal of Business Research, Elsevier, vol. 137(C), pages 46-57.
    3. Del Bucchia, Céline & Lancelot Miltgen, Caroline & Russell, Cristel Antonia & Burlat, Claire, 2021. "Empowerment as latent vulnerability in techno-mediated consumption journeys," Journal of Business Research, Elsevier, vol. 124(C), pages 629-651.

Articles

  1. Demangeot, Catherine & Kipnis, Eva & Pullig, Chris & Cross, Samantha N.N. & Emontspool, Julie & Galalae, Cristina & Grier, Sonya A. & Rosenbaum, Mark S. & Best, Susy F., 2019. "Constructing a bridge to multicultural marketplace well-being: A consumer-centered framework for marketer action," Journal of Business Research, Elsevier, vol. 100(C), pages 339-353.
    See citations under working paper version above.
  2. Kipnis, Eva & Demangeot, Catherine & Pullig, Chris & Broderick, Amanda J., 2019. "Consumer Multicultural Identity Affiliation: Reassessing identity segmentation in multicultural markets," Journal of Business Research, Elsevier, vol. 98(C), pages 126-141.
    See citations under working paper version above.
  3. K. Sankaran & Catherine Demangeot, 2017. "Conceptualizing virtual communities as enablers of community-based entrepreneurship and resilience," Journal of Enterprising Communities: People and Places in the Global Economy, Emerald Group Publishing Limited, vol. 11(1), pages 78-94, March. See citations under working paper version above.
  4. Bosangit, Carmela & Demangeot, Catherine, 2016. "Exploring reflective learning during the extended consumption of life experiences," Journal of Business Research, Elsevier, vol. 69(1), pages 208-215.
    See citations under working paper version above.
  5. Kipnis, Eva & Broderick, Amanda J. & Demangeot, Catherine & Adkins, Natalie Ross & Ferguson, Nakeisha S. & Henderson, Geraldine Rosa & Johnson, Guillaume & Mandiberg, James M. & Mueller, Rene Dentiste, 2013. "Branding beyond prejudice: Navigating multicultural marketplaces for consumer well-being," Journal of Business Research, Elsevier, vol. 66(8), pages 1186-1194.
    See citations under working paper version above.Sorry, no citations of articles recorded.

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