Vikas Arya

Personal Details

First Name:	Vikas
Middle Name:
Last Name:	Arya
Suffix:
RePEc Short-ID:	par594
	[This author has chosen not to make the email address public]
	http://vikasarya.in

Affiliation

Rajalakshmi School of Business

Chennai, India
http://www.rsb.edu.in
RePEc:edi:rsbchin (more details at EDIRC)

Citations

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Working papers

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Articles

1. Vikas Arya & Hemraj Verma & Deepa Sethi & Rajat Agarwal, 2019. "Brand Authenticity and Brand Attachment: How Online Communities Built on Social Networking Vehicles Moderate the Consumers’ Brand Attachment," IIM Kozhikode Society & Management Review, , vol. 8(2), pages 87-103, July.

   Cited by:

   1. Xu, Zhen & Islam, Tahir & Liang, Xiaobei & Akhtar, Naeem & Shahzad, Mohsin, 2021. "‘I'm like you, and I like what you like’ sustainable food purchase influenced by vloggers: A moderated serial-mediation model," Journal of Retailing and Consumer Services, Elsevier, vol. 63(C).
   2. Jalal Rajeh Hanaysha, 2023. "Exploring the Relationship between Entrepreneurial Marketing Dimensions, Brand Equity and SME Growth," IIM Kozhikode Society & Management Review, , vol. 12(1), pages 22-38, January.
   3. Nor Hasliza Md Saad & Zulnaidi Yaacob, 2021. "Building a Personal Brand as a CEO: A Case Study of Vivy Yusof, the Cofounder of FashionValet and the dUCk Group," SAGE Open, , vol. 11(3), pages 21582440211, July.
   4. Abedalqader Rababah & Sarfaraz Javed & Azam Malik, 2022. "Is Social Capital a Key Factor to enhance Firm’s Performance via Manager’s Intangible Capabilities?," IIM Kozhikode Society & Management Review, , vol. 11(2), pages 207-221, July.
   5. Jashim Khan & Jean-Eric Pelet & Somayeh Zamani, 2021. "Tickle me on WeChat Moments: the role of brand love [Chatouillez-moi sur WeChat Moments : le rôle de l'amour de la marque]," Post-Print hal-04139743, HAL.
   6. Simon Chadwick & Alex Fenton & Richard Dron & Wasim Ahmed, 2021. "Social Media Conversations About High Engagement Sports Team Brands," IIM Kozhikode Society & Management Review, , vol. 10(2), pages 178-191, July.
   7. Aravind Reghunathan, 2021. "Branding of Government Services: Benefits and Challenges," IIM Kozhikode Society & Management Review, , vol. 10(2), pages 232-235, July.

More information

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Corrections

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