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Venkatesh Shankar

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This is information that was supplied by Venkatesh Shankar in registering through RePEc. If you are Venkatesh Shankar , you may change this information at the RePEc Author Service. Or if you are not registered and would like to be listed as well, register at the RePEc Author Service. When you register or update your RePEc registration, you may identify the papers and articles you have authored.

Personal Details

First Name: Venkatesh
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Last Name: Shankar
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RePEc Short-ID: psh199

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Homepage: http://www.venkyshankar.com
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Affiliation

Works


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Working papers

  1. Sultan, Fareena & Urban, Glen & Shankar, Venkatesh & Bart, Iakov, 2003. "Determinants and Role of Trust in E-Business: A Large Scale Empirical Study," Working papers 4282-02, Massachusetts Institute of Technology (MIT), Sloan School of Management.

Articles

  1. Venkatesh Shankar & Pablo Azar & Matthew Fuller, 2008. "—: A Multicategory Brand Equity Model and Its Application at Allstate," Marketing Science, INFORMS, vol. 27(4), pages 567-584, 07-08.
  2. Suresh Divakar & Brian T. Ratchford & Venkatesh Shankar, 2005. "Practice Prize Article—: A Multichannel, Multiregion Sales Forecasting Model and Decision Support System for Consumer Packaged Goods," Marketing Science, INFORMS, vol. 24(3), pages 334-350, July.
  3. Venkatesh Shankar & Ruth N. Bolton, 2004. "An Empirical Analysis of Determinants of Retailer Pricing Strategy," Marketing Science, INFORMS, vol. 23(1), pages 28-49, May.
  4. Venkatesh Shankar, 1997. "Pioneers' Marketing Mix Reactions to Entry in Different Competitive Game Structures: Theoretical Analysis and Empirical Illustration," Marketing Science, INFORMS, vol. 16(3), pages 271-293.

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