Advanced Search
MyIDEAS: Login to follow this author

Venkatesh Shankar

Contents:

This is information that was supplied by Venkatesh Shankar in registering through RePEc. If you are Venkatesh Shankar , you may change this information at the RePEc Author Service. Or if you are not registered and would like to be listed as well, register at the RePEc Author Service. When you register or update your RePEc registration, you may identify the papers and articles you have authored.

Personal Details

First Name: Venkatesh
Middle Name:
Last Name: Shankar
Suffix:

RePEc Short-ID: psh199

Email:
Homepage: http://www.venkyshankar.com
Postal Address:
Phone:

Affiliation

Mays Business School
Texas A&M University
Location: College Station, Texas (United States)
Homepage: http://mays.tamu.edu/
Email:
Phone:
Fax:
Postal: Wehner Building, 4113 TAMU, College Station, Texas 77843-4113
Handle: RePEc:edi:mbtamus (more details at EDIRC)

Works

as in new window

Working papers

  1. Sultan, Fareena & Urban, Glen & Shankar, Venkatesh & Bart, Iakov, 2003. "Determinants and Role of Trust in E-Business: A Large Scale Empirical Study," Working papers 4282-02, Massachusetts Institute of Technology (MIT), Sloan School of Management.

Articles

  1. Venkatesh Shankar & Pablo Azar & Matthew Fuller, 2008. "—: A Multicategory Brand Equity Model and Its Application at Allstate," Marketing Science, INFORMS, INFORMS, vol. 27(4), pages 567-584, 07-08.
  2. Suresh Divakar & Brian T. Ratchford & Venkatesh Shankar, 2005. "Practice Prize Article—: A Multichannel, Multiregion Sales Forecasting Model and Decision Support System for Consumer Packaged Goods," Marketing Science, INFORMS, INFORMS, vol. 24(3), pages 334-350, July.
  3. Venkatesh Shankar & Ruth N. Bolton, 2004. "An Empirical Analysis of Determinants of Retailer Pricing Strategy," Marketing Science, INFORMS, INFORMS, vol. 23(1), pages 28-49, May.
  4. Venkatesh Shankar, 1997. "Pioneers' Marketing Mix Reactions to Entry in Different Competitive Game Structures: Theoretical Analysis and Empirical Illustration," Marketing Science, INFORMS, INFORMS, vol. 16(3), pages 271-293.

Statistics

Most cited item

Most downloaded item (past 12 months)

Access and download statistics for all items

Co-authorship network on CollEc

Corrections

For general information on how to correct material on RePEc, see these instructions.

To update listings or check citations waiting for approval, Venkatesh Shankar should log into the RePEc Author Service

To make corrections to the bibliographic information of a particular item, find the technical contact on the abstract page of that item. There, details are also given on how to add or correct references and citations.

To link different versions of the same work, where versions have a different title, use this form. Note that if the versions have a very similar title and are in the author's profile, the links will usually be created automatically.

Please note that most corrections can take a couple of weeks to filter through the various RePEc services.