Information about:
Michaela Draganska

Other registered authors

Email: [This author has chosen not to make the email address public]
Homepage: http://faculty-gsb.stanford.edu/draganska/
Postal Address:
Phone:

Affiliation

• Graduate School of Business
  Stanford University

  Location: Palo Alto, California (United States)
  Homepage: http://www.gsb.stanford.edu/
  Email:
  Phone: (650) 723-2146
  Fax: (650)725-6750
  Postal: Stanford University, Stanford, CA 94305-5015
  Handle: RePEc:edi:gsstaus (registered authors at this institution)

Working papers

1. Michaela Draganska & Daniel Klapper & Sofia Villas-Boas, 2008. "A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel," Department of Agricultural & Resource Economics, UC Berkeley, Working Paper Series 1046, Department of Agricultural & Resource Economics, UC Berkeley. [Downloadable!]
   Other versions:
   • Draganska, Michaela & Klapper, Daniel & Villas-Boas, Sofia B., 2008. "A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel," Research Papers 2001, Stanford University, Graduate School of Business. [Downloadable!]

2. Doraszelski, Ulrich & Draganska, Michaela & Clark, C. Robert, 2007. "Information or Persuasion? An Empirical Investigation of the Effect of Advertising on Brand Awareness and Perceived Quality using Panel Data," Research Papers 1971, Stanford University, Graduate School of Business. [Downloadable!]

3. Draganska, Michaela & Seim, Katja & Mazzeo, Michael, 2007. "Beyond Plain Vanilla: Modeling Joint Product Assortment and Pricing Decisions," Research Papers 1982, Stanford University, Graduate School of Business. [Downloadable!]
   Published as:
   • Michaela Draganska & Michael Mazzeo & Katja Seim, 2009. "Beyond plain vanilla: Modeling joint product assortment and pricing decisions," Quantitative Marketing and Economics, Springer, vol. 7(2), pages 105-146, June. [Downloadable!] (restricted)

4. Draganska, Michaela & Klapper, Daniel & Villas-Boas, Sofia B., 2007. "Determinants of Margins in the Distribution Channel: An Empirical Investigation," Research Papers 1959, Stanford University, Graduate School of Business. [Downloadable!]

5. Draganska, Michaela & Klapper, Daniel, 2006. "Retail Environment and Manufacturer Competitive Intensity," Research Papers 1953, Stanford University, Graduate School of Business. [Downloadable!]

6. Berger, Jonah & Draganska, Michaela & Simonson, Itamar, 2006. "The Influence of Product Variety on Brand Perception and Choice," Research Papers 1938, Stanford University, Graduate School of Business. [Downloadable!]

7. Doraszelski, Ulrich & Draganska, Michaela, 2003. "Market Segmentation Strategies of Multiproduct Firms," Research Papers 1827, Stanford University, Graduate School of Business. [Downloadable!]

8. Michaela Draganska & Dipak Jain, 2002. "Structural Models of Competitive Market Behavior: An Estimation Approach Using Disaggregate Data," Computing in Economics and Finance 2002 61, Society for Computational Economics.

1. C. Clark & Ulrich Doraszelski & Michaela Draganska, 2009. "The effect of advertising on brand awareness and perceived quality: An empirical investigation using panel data," Quantitative Marketing and Economics, Springer, vol. 7(2), pages 207-236, June. [Downloadable!] (restricted)

2. Michaela Draganska & Michael Mazzeo & Katja Seim, 2009. "Beyond plain vanilla: Modeling joint product assortment and pricing decisions," Quantitative Marketing and Economics, Springer, vol. 7(2), pages 105-146, June. [Downloadable!] (restricted)
   Other versions:
   • Draganska, Michaela & Seim, Katja & Mazzeo, Michael, 2007. "Beyond Plain Vanilla: Modeling Joint Product Assortment and Pricing Decisions," Research Papers 1982, Stanford University, Graduate School of Business. [Downloadable!]

3. Michaela Draganska & Sanjog Misra & Victor Aguirregabiria & Pat Bajari & Liran Einav & Paul Ellickson & Dan Horsky & Sridhar Narayanan & Yesim Orhun & Peter Reiss & Katja Seim & Vishal Singh & Raphael, 2008. "Discrete choice models of firms’ strategic decisions," Marketing Letters, Springer, vol. 19(3), pages 399-416, December. [Downloadable!] (restricted)

4. Ulrich Doraszelski & Michaela Draganska, 2006. "MARKET SEGMENTATION STRATEGIES OF MULTIPRODUCT FIRMS -super-* ," Journal of Industrial Economics, Blackwell Publishing, vol. 54(1), pages 125-149, 03. [Downloadable!] (restricted)

5. Michaela Draganska & Dipak C. Jain, 2005. "Product-Line Length as a Competitive Tool," Journal of Economics & Management Strategy, Blackwell Publishing, vol. 14(1), pages 1-28, 03. [Downloadable!] (restricted)

6. Jean-Pierre Dubé & K. Sudhir & Andrew Ching & Gregory Crawford & Michaela Draganska & Jeremy Fox & Wesley Hartmann & Günter Hitsch & V. Viard & Miguel Villas-Boas & Naufel Vilcassim, 2005. "Recent Advances in Structural Econometric Modeling: Dynamics, Product Positioning and Entry," Marketing Letters, Springer, vol. 16(3), pages 209-224, December. [Downloadable!] (restricted)

1. NEP-CMP: Computational Economics (1) 2008-08-31 Author is listed
2. NEP-COM: Industrial Competition (2) 2008-08-31 2009-02-07 Author is listed
3. NEP-MIC: Microeconomics (1) 2008-08-31 Author is listed
4. NEP-MKT: Marketing (2) 2008-08-31 2008-08-31 Author is listed

This page was last updated on 2009-12-14.