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Michaela Draganska

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This is information that was supplied by Michaela Draganska in registering through RePEc. If you are Michaela Draganska , you may change this information at the RePEc Author Service. Or if you are not registered and would like to be listed as well, register at the RePEc Author Service. When you register or update your RePEc registration, you may identify the papers and articles you have authored.

Personal Details

First Name: Michaela
Middle Name:
Last Name: Draganska
Suffix:

RePEc Short-ID: pdr62

Email: [This author has chosen not to make the email address public]
Homepage: http://faculty-gsb.stanford.edu/draganska/
Postal Address:
Phone:

Affiliation

Graduate School of Business
Stanford University
Location: Stanford, California (United States)
Homepage: http://www.gsb.stanford.edu/
Email:
Phone: (650) 723-2146
Fax: (650)725-6750
Postal: Stanford University, Stanford, CA 94305-5015
Handle: RePEc:edi:gsstaus (more details at EDIRC)

Works

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Working papers

  1. Ailawadi, K.H. & Bradlow, E.T. & Draganska, M. & Nijs, V. & Rooderkerk, R.P. & Sudhir, K. & Wilbur, K.C. & Zhang, J., 2010. "Empirical models of manufacturer-retailer interaction: A review and agenda for future research," Open Access publications from Tilburg University, Tilburg University urn:nbn:nl:ui:12-4163972, Tilburg University.
  2. Draganska, Michaela & Klapper, Daniel, 2010. "Choice Set Heterogeneity and the Role of Advertising: An Analysis with Micro and Macro Data," Research Papers, Stanford University, Graduate School of Business 2063, Stanford University, Graduate School of Business.
  3. Draganska, Michaela & Klapper, Daniel & Villas-Boas, Sofia B., 2008. "A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel," Research Papers, Stanford University, Graduate School of Business 2001, Stanford University, Graduate School of Business.
  4. Draganska, Michaela & Klapper, Daniel & Villas-Boas, Sofia B., 2007. "Determinants of Margins in the Distribution Channel: An Empirical Investigation," Research Papers, Stanford University, Graduate School of Business 1959, Stanford University, Graduate School of Business.
  5. Doraszelski, Ulrich & Draganska, Michaela & Clark, C. Robert, 2007. "Information or Persuasion? An Empirical Investigation of the Effect of Advertising on Brand Awareness and Perceived Quality using Panel Data," Research Papers, Stanford University, Graduate School of Business 1971, Stanford University, Graduate School of Business.
  6. Draganska, Michaela & Seim, Katja & Mazzeo, Michael, 2007. "Beyond Plain Vanilla: Modeling Joint Product Assortment and Pricing Decisions," Research Papers, Stanford University, Graduate School of Business 1982, Stanford University, Graduate School of Business.
  7. Draganska, Michaela & Klapper, Daniel, 2006. "Retail Environment and Manufacturer Competitive Intensity," Research Papers, Stanford University, Graduate School of Business 1953, Stanford University, Graduate School of Business.
  8. Berger, Jonah & Draganska, Michaela & Simonson, Itamar, 2006. "The Influence of Product Variety on Brand Perception and Choice," Research Papers, Stanford University, Graduate School of Business 1938, Stanford University, Graduate School of Business.
  9. Doraszelski, Ulrich & Draganska, Michaela, 2003. "Market Segmentation Strategies of Multiproduct Firms," Research Papers, Stanford University, Graduate School of Business 1827, Stanford University, Graduate School of Business.
  10. Michaela Draganska & Dipak Jain, 2002. "Structural Models of Competitive Market Behavior: An Estimation Approach Using Disaggregate Data," Computing in Economics and Finance 2002, Society for Computational Economics 61, Society for Computational Economics.

Articles

  1. Kusum Ailawadi & Eric Bradlow & Michaela Draganska & Vincent Nijs & Robert Rooderkerk & K. Sudhir & Kenneth Wilbur & Jie Zhang, 2010. "Empirical models of manufacturer-retailer interaction: A review and agenda for future research," Marketing Letters, Springer, Springer, vol. 21(3), pages 273-285, September.
  2. Michaela Draganska & Daniel Klapper & Sofia B. Villas-Boas, 2010. "A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel," Marketing Science, INFORMS, INFORMS, vol. 29(1), pages 57-74, 01-02.
  3. Michaela Draganska & Michael Mazzeo & Katja Seim, 2009. "Beyond plain vanilla: Modeling joint product assortment and pricing decisions," Quantitative Marketing and Economics, Springer, Springer, vol. 7(2), pages 105-146, June.
  4. C. Clark & Ulrich Doraszelski & Michaela Draganska, 2009. "The effect of advertising on brand awareness and perceived quality: An empirical investigation using panel data," Quantitative Marketing and Economics, Springer, Springer, vol. 7(2), pages 207-236, June.
  5. Michaela Draganska & Sanjog Misra & Victor Aguirregabiria & Pat Bajari & Liran Einav & Paul Ellickson & Dan Horsky & Sridhar Narayanan & Yesim Orhun & Peter Reiss & Katja Seim & Vishal Singh & Raphael, 2008. "Discrete choice models of firms’ strategic decisions," Marketing Letters, Springer, Springer, vol. 19(3), pages 399-416, December.
  6. Jonah Berger & Michaela Draganska & Itamar Simonson, 2007. "The Influence of Product Variety on Brand Perception and Choice," Marketing Science, INFORMS, INFORMS, vol. 26(4), pages 460-472, 07-08.
  7. Ulrich Doraszelski & Michaela Draganska, 2006. "MARKET SEGMENTATION STRATEGIES OF MULTIPRODUCT FIRMS -super-* ," Journal of Industrial Economics, Wiley Blackwell, Wiley Blackwell, vol. 54(1), pages 125-149, 03.
  8. Michaela Draganska & Dipak C. Jain, 2006. "Consumer Preferences and Product-Line Pricing Strategies: An Empirical Analysis," Marketing Science, INFORMS, INFORMS, vol. 25(2), pages 164-174, 03-04.
  9. Jean-Pierre Dubé & K. Sudhir & Andrew Ching & Gregory Crawford & Michaela Draganska & Jeremy Fox & Wesley Hartmann & Günter Hitsch & V. Viard & Miguel Villas-Boas & Naufel Vilcassim, 2005. "Recent Advances in Structural Econometric Modeling: Dynamics, Product Positioning and Entry," Marketing Letters, Springer, Springer, vol. 16(3), pages 209-224, December.
  10. Michaela Draganska & Dipak C. Jain, 2005. "Product-Line Length as a Competitive Tool," Journal of Economics & Management Strategy, Wiley Blackwell, Wiley Blackwell, vol. 14(1), pages 1-28, 03.
  11. Michaela Draganska & Dipak Jain, 2004. "A Likelihood Approach to Estimating Market Equilibrium Models," Management Science, INFORMS, INFORMS, vol. 50(5), pages 605-616, May.

NEP Fields

3 papers by this author were announced in NEP, and specifically in the following field reports (number of papers):
  1. NEP-CMP: Computational Economics (1) 2008-08-31. Author is listed
  2. NEP-COM: Industrial Competition (2) 2008-08-31 2009-02-07. Author is listed
  3. NEP-MIC: Microeconomics (1) 2008-08-31. Author is listed
  4. NEP-MKT: Marketing (2) 2008-08-31 2008-08-31. Author is listed

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