Linda Michele Ambaye

Personal Details

First Name:	Linda
Middle Name:	Michele
Last Name:	Ambaye
Suffix:
RePEc Short-ID:	pam173
	[This author has chosen not to make the email address public]

Affiliation

Kedge Business School

Marseille / Bordeaux, France
http://www.kedgebs.com/
RePEc:edi:euromfr (more details at EDIRC)

Citations

Many of the citations below have been collected in an experimental project, CitEc, where a more detailed citation analysis can be found. These are citations from works listed in RePEc that could be analyzed mechanically. So far, only a minority of all works could be analyzed. See under "Corrections" how you can help improve the citation analysis.

Articles

1. Séraphin, Hugues & Ambaye, Michele & Gowreesunkar, Vanessa & Bonnardel, Valérie, 2016. "A marketing research tool for destination marketing organizations' logo design," Journal of Business Research, Elsevier, vol. 69(11), pages 5022-5027.

   Cited by:

   1. Beata Zatwarnicka-Madura & Dariusz Siemieniako & Ewa Glińska & Yauheniya Sazonenka, 2019. "Strategic and Operational Levels of CSR Marketing Communication for Sustainable Orientation of a Company: A Case Study from Bangladesh," Sustainability, MDPI, vol. 11(2), pages 1-19, January.
   2. Muhammad Rashid Rafiq & Rai Imtiaz Hussain & Shahbaz Hussain, 2020. "The Impact of Logo Shapes Redesign on Brand Loyalty and Repurchase Intentions through Brand Attitude," International Review of Management and Marketing, Econjournals, vol. 10(5), pages 117-126.
   3. Wong, Jimmy & Lalwani, Ashok K. & Wang, Jessie J., 2022. "The interactive effect of power and self-construal on consumers’ preferences for brand-logo size," Journal of Business Research, Elsevier, vol. 150(C), pages 279-296.
   4. Laurent Botti & Sylvain Petit & Linjia Zhang, 2020. "Strategic decision concerning tourist origins portfolio: A decision process based on the ELECTRE method and applied to French Polynesia," Tourism Economics, , vol. 26(5), pages 830-843, August.
      • Laurent Botti & Sylvain Petit & Linjia Zhang, 2020. "Strategic decision concerning tourist origins portfolio: A decision process based on the ELECTRE method and applied to French Polynesia," Post-Print hal-02401461, HAL.
   5. Rick T. Wilson, 2018. "Transforming history into heritage: applying corporate heritage to the marketing of places," Journal of Brand Management, Palgrave Macmillan, vol. 25(4), pages 351-369, July.

2. Poncin, Ingrid & Pieters, Rik & Ambaye, Michele, 2006. "Cross-advertisement affectivity: The influence of similarity between commercials and processing modes of consumers on advertising processing," Journal of Business Research, Elsevier, vol. 59(6), pages 745-754, June.

   Cited by:

   1. M. Geuens & P. De Pelsmacker & T. Faseur & -, 2010. "Emotional advertising: Revisiting the Role of Product Category," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 10/646, Ghent University, Faculty of Economics and Business Administration.
      • Geuens, Maggie & De Pelsmacker, Patrick & Faseur, Tine, 2011. "Emotional advertising: Revisiting the role of product category," Journal of Business Research, Elsevier, vol. 64(4), pages 418-426, April.
   2. Carvalho, Sergio W. & Luna, David, 2014. "Effects of national identity salience on responses to ads," Journal of Business Research, Elsevier, vol. 67(5), pages 1026-1034.
   3. Christophe Bezes & Maria Mercanti-Guérin, 2017. "Similarity in marketing: Scope, measurement, and fields of application [La similarité en marketing : périmètre, mesure et champs d'application]," Post-Print hal-02086666, HAL.
   4. Crawford, Heather J. & Gregory, Gary D., 2015. "Humorous advertising that travels: A review and call for research," Journal of Business Research, Elsevier, vol. 68(3), pages 569-577.

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Co-authorship network on CollEc

Corrections

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