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isabelle Aimé
(isabelle Aime)

Personal Details

First Name:Isabelle
Middle Name:
Last Name:Aime
Suffix:
RePEc Short-ID:pai44

Affiliation

Institut de Préparation à l'Administration et à la Gestion (IPAG)

Paris, France
http://www.ipag.edu/
RePEc:edi:ipagpfr (more details at EDIRC)

Research output

as
Jump to: Working papers

Working papers

  1. Fabienne Berger-Remy & Marie-Eve Laporte & Isabelle Aimé, 2021. "The reconfiguration of marketing organization in the age of digital transformation: a paradox perspective," Post-Print hal-02549993, HAL.
  2. Isabelle Aimé & Fabienne Berger-Remy & Marie-Eve Laporte, 2020. "Digital transformation of marketing: fashion or organizational revolution?," Post-Print hal-02549995, HAL.
  3. Fabienne Berger-Remy & Marie-Eve Laporte & Isabelle Aimé, 2019. "Does digital transformation mean the end of marketing?," Post-Print halshs-02284190, HAL.
  4. Isabelle Aimé & Fabienne Berger-Remy & Marie-Eve Laporte, 2019. "Digital Metamorphosis of the Organizations: Myth or Reality?," Post-Print hal-02472038, HAL.
  5. Isabelle Aimé & Fabienne Berger-Remy & Marie-Eve Laporte, 2019. "Le rôle central des experts dans la transformation digitale du marketing," Post-Print hal-02472035, HAL.
  6. Isabelle Aimé & Fabienne Berger-Remy & Marie-Eve Laporte, 2018. "Lessons from nearly a century of the brand management system," Post-Print hal-02045694, HAL.
  7. Fabienne Berger-Remy & Isabelle Aimé & Marie-Eve Laporte, 2018. "Challenges and Mutations of the Brand Management System," Post-Print halshs-02148505, HAL.
  8. Isabelle Aimé & Fabienne Berger-Remy & Marie-Eve Laporte, 2017. "A history of the brand management system," Post-Print halshs-02273339, HAL.
  9. Fabienne Berger-Remy & Marie-Eve Laporte & Isabelle Aimé, 2016. "The brand manager’s challenges in the digital era," Post-Print halshs-02279329, HAL.
  10. Isabelle Aimé & Fabienne Berger-Remy & Marie-Eve Laporte, 2016. "The brand manager system twenty years after Low and Fullerton’s critical-historical evaluation," Post-Print hal-02472045, HAL.
  11. Fabienne Berger-Remy & Marie-Eve Laporte & Isabelle Aimé, 2016. "Is the brand manager system doomed to disappear in the age of data?," Post-Print halshs-02279333, HAL.
  12. Isabelle Aimé-Garnier & Chantal Lai, 2008. "Le changement de nom de marque : définition, clarification et proposition d’une typologie," Post-Print halshs-02914414, HAL.
  13. Isabelle Aimé-Garnier & Chantal Lai, 2008. "Le changement de nom de marque : clarification du concept et proposition d'une typologie," Post-Print hal-00568843, HAL.

Citations

Many of the citations below have been collected in an experimental project, CitEc, where a more detailed citation analysis can be found. These are citations from works listed in RePEc that could be analyzed mechanically. So far, only a minority of all works could be analyzed. See under "Corrections" how you can help improve the citation analysis.

Working papers

  1. Isabelle Aimé & Fabienne Berger-Remy & Marie-Eve Laporte, 2018. "Lessons from nearly a century of the brand management system," Post-Print hal-02045694, HAL.

    Cited by:

    1. Aimé, Isabelle & Berger-Remy, Fabienne & Laporte, Marie-Eve, 2022. "The brand, the persona and the algorithm: How datafication is reconfiguring marketing work☆," Journal of Business Research, Elsevier, vol. 145(C), pages 814-827.

More information

Research fields, statistics, top rankings, if available.

Statistics

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NEP Fields

NEP is an announcement service for new working papers, with a weekly report in each of many fields. This author has had 1 paper announced in NEP. These are the fields, ordered by number of announcements, along with their dates. If the author is listed in the directory of specialists for this field, a link is also provided.
  1. NEP-HIS: Business, Economic and Financial History (1) 2019-03-11
  2. NEP-IPR: Intellectual Property Rights (1) 2019-03-11
  3. NEP-MKT: Marketing (1) 2019-03-11

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