Publications

by members of

Departamento de Organización de Empresa y Marketing
Facultad de Ciencias Económicas y Empresariales
Universidad Complutense de Madrid
Madrid, Spain

(Department of Management and Marketing, Faculty of Economics and Business, Complutense University of Madrid)

These are publications listed in RePEc written by members of the above institution who are registered with the RePEc Author Service. Thus this compiles the works all those currently affiliated with this institution, not those affilated at the time of publication. List of registered members. Register yourself. Citation analysis. This page is updated in the first days of each month.

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| Journal articles | Chapters |

Journal articles

2023

1. Santiago Batista-Toledo & Diana Gavilan, 2023. "Student Experience, Satisfaction and Commitment in Blended Learning: A Structural Equation Modelling Approach," Mathematics, MDPI, vol. 11(3), pages 1-15, February.

2021

1. Rocío G. Martínez & Ramon A. Carrasco & Cristina Sanchez-Figueroa & Diana Gavilan, 2021. "An RFM Model Customizable to Product Catalogues and Marketing Criteria Using Fuzzy Linguistic Models: Case Study of a Retail Business," Mathematics, MDPI, vol. 9(16), pages 1-31, August.

2020

1. Gavilan, Diana & Fernández-Lores, Susana & Martinez-Navarro, Gema, 2020. "Vividness of news push notifications and users’ response," Technological Forecasting and Social Change, Elsevier, vol. 161(C).
2. Diana Gavilan & Maria Avello, 2020. "Brand-Evoked Mental Imagery: The Role of Brands in Eliciting Mental Imagery," SAGE Open, , vol. 10(4), pages 21582440209, November.

2014

1. Gavilan, Diana & Avello, Maria & Abril, Carmen, 2014. "The mediating role of mental imagery in mobile advertising," International Journal of Information Management, Elsevier, vol. 34(4), pages 457-464.

2012

1. Francesco Sandulli & José Fernández-Menéndez & Antonio Rodríguez-Duarte & José López-Sánchez, 2012. "The productivity payoff of information technology in multimarket SMEs," Small Business Economics, Springer, vol. 39(1), pages 99-117, July.

2009

1. Fernández-Menéndez, José & López-Sánchez, José Ignacio & Rodríguez-Duarte, Antonio & Sandulli, Francesco D., 2009. "Technical efficiency and use of information and communication technology in Spanish firms," Telecommunications Policy, Elsevier, vol. 33(7), pages 348-359, August.

2007

1. Rodriguez-Duarte, Antonio & Sandulli, Francesco D. & Minguela-Rata, Beatriz & Lopez-Sanchez, Jose Ignacio, 2007. "The endogenous relationship between innovation and diversification, and the impact of technological resources on the form of diversification," Research Policy, Elsevier, vol. 36(5), pages 652-664, June.
2. José Fernández Menéndez & José Ignacio López Sánchez & Antonio Rodríguez Duarte & Francesco D. Sandulli, 2007. "El impacto del uso efectivo de las TIC sobre la eficiencia técnica de las empresas espanolas," Estudios Gerenciales, Universidad Icesi, April.

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Chapters

2018

1. Carolina Afonso & Diana Gavilan & Jesús García-Madariaga & Helena Martins Gonçalves, 2018. "Green Consumer Segmentation: Managerial and Environmental Implications from the Perspective of Business Strategies and Practices," Innovation, Technology, and Knowledge Management, in: Antonio Leal-Millan & Marta Peris-Ortiz & Antonio L. Leal-Rodríguez (ed.), Sustainability in Innovation and Entrepreneurship, chapter 0, pages 137-151, Springer.

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