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Publications
by members of
Department of Management and Marketing
College of Business
North Dakota State University
Fargo, North Dakota (United States)
These are publications listed in RePEc written by members of the above institution who are registered with the RePEc Author Service. Thus this compiles the works all those currently affiliated with this institution, not those affilated at the time of publication. List of registered members. Register yourself. Citation analysis. This page is updated in the first days of each month.| Journal articles |
Journal articles
2019
- Banerjee, Somnath & Bhardwaj, Pradeep, 2019. "Aligning marketing and sales in multi-channel marketing: Compensation design for online lead generation and offline sales conversion," Journal of Business Research, Elsevier, vol. 105(C), pages 293-305.
2018
- Banerjee, Somnath & Stock, Axel, 2018. "Retailer Dominance and Quality Variation: Observations and a Theoretical Explanation," Journal of Retailing, Elsevier, vol. 94(4), pages 408-418.