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Publications

by members of

Departament de Comercialització i Investigació de Mercats
Facultad de Economía
Universidad de València
València, Spain

(Department of Marketing and Market Research, Faculty of Economics, University of Valencia))

These are publications listed in RePEc written by members of the above institution who are registered with the RePEc Author Service. Thus this compiles the works all those currently affiliated with this institutions, not those affilated at the time of publication. List of registered members. Register yourself. This page is updated in the first days of each month.
| Working papers | Journal articles |

Working papers

2010

  1. Arteaga, Francisco & Fayos, Teresa & Gallarza, Martina G. & Servera, David, 2010. "Fair Trade: Notorielty and Purchase Motivations of Consumers in Valenc ia," Apas Papers, Academic Public Administration Studies Archive - APAS 180, Academic Public Administration Studies Archive - APAS.

2001

  1. Aurora Calderón & J. Enrique Bigné, 2001. "Evaluación De Planes De Medios Televisivos: Modelo Beta Binomial Con Estimación De Duplicación Entre E Intra Soporte," Working Papers. Serie EC, Instituto Valenciano de Investigaciones Económicas, S.A. (Ivie) 2001-05, Instituto Valenciano de Investigaciones Económicas, S.A. (Ivie).
  2. J. Enrique Bigné & Javier Sánchez García, 2001. "La Influencia De La Implicación Con El Anuncio En El Proceso De Formación De Actitudes," Working Papers. Serie EC, Instituto Valenciano de Investigaciones Económicas, S.A. (Ivie) 2001-13, Instituto Valenciano de Investigaciones Económicas, S.A. (Ivie).
  3. Andreu Blesa & Inés Küster & J. Enrique Bigné & Luisa Andreu, 2001. "La Medición De La Orientación Al Mercado En Los Sectores Cerámico Y Turístico De La Comunidad Valenciana: Propuesta Y Validación De Una Escala A Medida," Working Papers. Serie EC, Instituto Valenciano de Investigaciones Económicas, S.A. (Ivie) 2001-14, Instituto Valenciano de Investigaciones Económicas, S.A. (Ivie).

Journal articles

2010

  1. Enrique Bigné Alcañiz & Alejandro Alvarado Herrera & Rafael Currás Pérez & José Javier Rivera Alcami, 2010. "Latest evolution of academic research in corporate social responsibility: an empirical analysis," Social Responsibility Journal, Emerald Group Publishing, Emerald Group Publishing, vol. 6(3), pages 332-344, October.
  2. Enrique Alcañiz & Ruben Cáceres & Rafael Pérez, 2010. "Alliances Between Brands and Social Causes: The Influence of Company Credibility on Social Responsibility Image," Journal of Business Ethics, Springer, Springer, vol. 96(2), pages 169-186, October.

2009

  1. Rafael Currás-Pérez & Enrique Bigné-Alcañiz & Alejandro Alvarado-Herrera, 2009. "The Role of Self-Definitional Principles in Consumer Identification with a Socially Responsible Company," Journal of Business Ethics, Springer, Springer, vol. 89(4), pages 547-564, November.
  2. Enrique Bigné Alcañiz & Alejandro Alvarado Herrera & Rafael Currás Pérez, 2009. "Epistemological evolution of corporate social responsibility in marketing," International Review on Public and Nonprofit Marketing, Springer, Springer, vol. 6(1), pages 35-50, June.

2005

  1. Haydée Calderón & Teresa Fayós & Amparo Cervera, 2005. "A Model for valuation of government export promotion policies: An empirical analysis in the spanish context from a market oriented perspective," International Review on Public and Nonprofit Marketing, Springer, Springer, vol. 2(2), pages 34-49, December.

2004

  1. Calderón García, H. & Fayos Gardó, T, 2004. "Análisis De La Relación Entre El Compromiso Exportador Y Las Ayudas A La Internacionalización De Las Empresas /," Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), Academia Europea de Dirección y Economía de la Empresa (AEDEM), vol. 10(2), pages 201-220.

2002

  1. Enrique Bigne & Andreu Blesa & Maria Ripolles, 2002. "The Role of Embeddedness in Marketing Channel Relationships," Zagreb International Review of Economics and Business, Faculty of Economics and Business, University of Zagreb, Faculty of Economics and Business, University of Zagreb, vol. 5(Special C), pages 5-20, December.