Evaluating Health Promotion: Practice and Methods

Health Promotion is a relatively new discipline and there is little in the way of practical help for students and practitioners in choosing and implementing appropriate evaluation methods. As the demands for rigorous evaluation and evidence-based decision-making increase, health promotion cannot ignore the need for accurate, reliable and valid methods to carry out evaluation. This book provides clear descriptions (with plentiful practical examples) of such methods, and the problems that can arise from their implementation. Both qualitative and quantitative methods that are commonly used are described and the problems and benefits that arise with their use are explained. Experiences in the practical implementation of evaluation are explained, with examples from a variety of different social, economic and cultural contexts. The third edition of this highly successful book has been fully revised and updated to reflect the ongoing developments in the field of health promotion. It will appeal to students and practitioners in health promotion and public health (including programme managers in both the government and the voluntary sector), and donors and funding agencies who commission health promotion interventions and evaluations. Contributors to this volume - Virginia Berridge, Professor of History, Centre for History in Public Health, London School of Hygiene and Tropical Medicine, UK Annie Britton, Senior Lecturer in Epidemiology, Division of Population Health, University College London, UK Steven Chapman, Chief Technical Officer, Population Services International, Washington DC, USA Yolande Coombes, Consultant, Water and Sanitation Program, World Bank, Nairobi, Kenya Jane Cowl, Programme Manager, Patient & Public Involvement Programme, National Institute for Health and Clinical Excellence, London, UK David Ellard, Senior Research Fellow, Warwick Medical School, University of Warwick, UK Melvyn Hillsdon, Associate Professor of Exercise and Health Behaviour, School of Sport and Health Sciences, University of Exeter, UK Rachel Jewkes, Director, Gender and Health Research Unit, Medical Research Council, Pretoria, South Africa Dalya Marks, Lecturer, Department of Public Health and Policy, London School of Hygiene and Tropical Medicine, UK Suzanne Parsons, Senior Research Associate, Picker Institute Europe, Oxford, UK John Powell, Associate Clinical Professor in Epidemiology & Public Health, Warwick Medical School, University of Warwick, UK Warren Stevens, Health Policy Advisor, Population Services International, Washington DC, USA Carol Tannahill, Director, Glasgow Centre for Population Health, Scotland, UK Margaret Thorogood, Professor of Epidemiology, Warwick Medical School, University of Warwick, UK