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Banca y medio ambiente. Un ejercicio de responsabilidad social empresarial. Volumen I

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  • Oscar Darío Amaya Navas
  • Ángela María Amaya Arias
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    Abstract

    Este libro identifica elementos centrales del concepto de responsabilidad social empresarial con el fin de analizar temas como el ambientalismo corporativo, la banca ética y la ecoeficiencia, explicando claramente la manera en que estos conceptos son aplicables a la gestión bancaria mediante la implementación de políticas y decisiones que fomenten el equilibrio entre rentabilidad económica y desarrollo sostenible.Los autores exponen casos de gestión ambiental del sector financiero en Europa, Estados Unidos y Latinoamérica, así como en la banca multilateral, para finalmente abocar el estudio del caso colombiano, y advierten que el reto que enfrenta la banca es el de superar la motivación filantrópica de la responsabilidad social empresarial para convertirla en un elemento generador de rentabilidad para el propio sector.

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    File URL: http://www.lalibreriadelau.com/libros-de-economia-ca26_65/libro-banca-y-medio-ambiente-un-ejercicio-responsabilidad-p37386
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    Bibliographic Info

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    This book is provided by Universidad Externado de Colombia, Facultad de Economía in its series Books with number 54 and published in 2010.

    Volume: 1
    Edition: 1
    ISBN: 978-958-710-541-4
    Handle: RePEc:ext:public:54

    Contact details of provider:
    Postal: Calle 12 No. 1 - 17 este, bloque A, piso 2, oficina 214, Bogotá
    Phone: 57 1 282 60 66 ext 1306
    Fax: (571) 2826066 Ext. 1304
    Email:
    Web page: http://www.uexternado.edu.co/facecono
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    Related research

    Keywords: banca; medio ambiente; responsabilidad social empresarial;

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