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Behavioral Economics

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  • Heukelom,Floris

Abstract

This book presents a history of behavioral economics. The recurring theme is that behavioral economics reflects and contributes to a fundamental reorientation of the epistemological foundations upon which economics had been based since the days of Smith, Ricardo, and Mill. With behavioral economics, the discipline has shifted from grounding its theories in generalized characterizations to building theories from behavioral assumptions directly amenable to empirical validation and refutation. The book proceeds chronologically and takes the reader from von Neumann and Morgenstern's axioms of rational behavior, through the incorporation of rational decision theory in psychology in the 1950s–70s, to the creation and rise of behavioral economics in the 1980s and 1990s at the Sloan and Russell Sage Foundations.

Suggested Citation

  • Heukelom,Floris, 2014. "Behavioral Economics," Cambridge Books, Cambridge University Press, number 9781107039346.
    • Handle: RePEc:cup:cbooks:9781107039346
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    As found on the RePEc Biblio, the curated bibliography for Economics:
    1. > Microeconomics > Behavioural Economics

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    Cited by:

    1. Schnellenbach, Jan & Schubert, Christian, 2015. "Behavioral political economy: A survey," European Journal of Political Economy, Elsevier, vol. 40(PB), pages 395-417.
    2. Petracca, Enrico, 2015. "A tale of paradigm clash: Simon, situated cognition and the interpretation of bounded rationality," MPRA Paper 64517, University Library of Munich, Germany.
    3. Pedro Garcia Duarte, 2014. "Frank Ramsey," Working Papers, Department of Economics 2014_17, University of São Paulo (FEA-USP).

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