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Le prix unique du livre à l'heure numérique


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  • Pérona, Mathieu
  • Pouyet, Jérôme


Longtemps attendue, l'émergence du livre numérique annonce l'arrivée de biens et d'acteurs qui vont ébranler le secteur de l'édition et de la vente de livres. Ce secteur est-il en mesure de réagir à l'implantation d'une nouvelle chaîne du livre numérique qui ne serait pas régie par ce dispositif central du livre physique qu'est le prix unique? Tirant partie de la théorie économique, des comparaisons internationales et des données existantes, les auteurs avancent que le prix unique du livre n'a mérité ni l'excès d'honneur ni l'indignité dont le débat public l'a chargé. Ainsi, il n'est pas certain que le prix unique ait eu des conséquences importantes sur le prix du livre, pas plus que son absence dans d'autres pays ne semble avoir véritablement nui à la production éditoriale. Dans sa forme actuelle toutefois, le prix unique du livre entrave partiellement le repositionnement des libraires sur leur apport essentiel à la chaîne du livre, numérique comme physique : la création d'information sur le livre et l'appariement entre titres et lecteurs. Des modifications des relations entre éditeurs et libraires, associées à un prix unique plus dynamique, permettraient ainsi au secteur du livre papier de mieux répondre à l'arrivée de son alter ego numérique.

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Bibliographic Info

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This book is provided by CEPREMAP in its series Opuscules du CEPREMAP with number 19 and published in 2010.

ISBN: 978-2-7288-0439-9
Handle: RePEc:cpm:opuscl:19

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Postal: 48 boulevard Jourdan - 75014 PARIS
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References listed on IDEAS
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  1. Backhaus,Jurgen G & Hansen ,Reginald, 2000. "Resale Price Maintenance for Books in Germany and the European Union: A Legal and Economic Analysis," Research Memorandum 002, Maastricht University, Maastricht Research School of Economics of Technology and Organization (METEOR).
  2. Jullien, Bruno & Rey, Patrick, 2000. "Resale Price Maintenance and Collusion," CEPR Discussion Papers, C.E.P.R. Discussion Papers 2553, C.E.P.R. Discussion Papers.
  3. Ours, J. C. van, 1990. "Nederlandse boekenmarkt tussen stabiliteit en verandering," Open Access publications from Tilburg University urn:nbn:nl:ui:12-153370, Tilburg University.
  4. Canoy, M.F.M. & Ours, J.C. van & Ploeg, F. van der, 2005. "The Economics of Books," Discussion Paper, Tilburg University, Center for Economic Research 2005-13, Tilburg University, Center for Economic Research.
  5. Victor Ginsburgh & David Throsby, 2006. "Handbook of the economics of art and culture," ULB Institutional Repository 2013/1673, ULB -- Universite Libre de Bruxelles.
  6. Butz, David A, 1997. "Vertical Price Controls with Uncertain Demand," Journal of Law and Economics, University of Chicago Press, University of Chicago Press, vol. 40(2), pages 433-59, October.
  7. Jonathan Beck, 2007. "The sales effect of word of mouth: a model for creative goods and estimates for novels," Journal of Cultural Economics, Springer, Springer, vol. 31(1), pages 5-23, March.
  8. repec:att:wimass:9507 is not listed on IDEAS
  9. Frederick van der Ploeg, 2004. "Beyond the Dogma of the Fixed Book Price Agreement," Journal of Cultural Economics, Springer, Springer, vol. 28(1), pages 1-20, February.
  10. Howard P. Marvel & Raymond Deneckere & James Peck, 1995. "Demand Uncertainty and Price Maintainance: Markdowns as Destructive Competition," Working Papers, Ohio State University, Department of Economics 018, Ohio State University, Department of Economics.
  11. Clerides, Sofronis K., 2002. "Book value: intertemporal pricing and quality discrimination in the US market for books," International Journal of Industrial Organization, Elsevier, Elsevier, vol. 20(10), pages 1385-1408, December.
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Cited by:
  1. Imbert, Clément, 2013. "Travailler pour être aidé? L’emploi garanti en Inde," Opuscules du CEPREMAP, CEPREMAP, number 33, September.
  2. Bach, Laurent, 2012. "Faut-il abolir le cumul des mandats?," Opuscules du CEPREMAP, CEPREMAP, number 27, September.
  3. Amable, Bruno & Guillaud, Elvire & Palombarini, Stefano, 2012. "L’économie politique du néolibéralisme – Le cas de la France et de l’Italie," Opuscules du CEPREMAP, CEPREMAP, number 26, September.


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