A service-based systems view of cultural heritage
AbstractThe paper draws attention to an anthropological, rather than idealistic, concept of culture to overcome a traditional 'Goods-Dominant' logic, which is especially persistent in Italy and limits the use of cultural heritage, and to broaden the range of value and enhance the merit quality that can be found within the current international vision of cultural heritage as service. To this aims, it proposes a conceptual framework that, through the lens of the Viable Systems Approach, integrates the Service-Dominant logic, the Many-to-many and the Service Science proposals for addressing the change in perspective from a reductionist, goods-based to a servicebased systems management approach. On the basis of this integrated perspective, synthesis schemes are devised to represent the evolutionary pathway that has led to a service logic and a cultural heritage territorial system governance model, which can be adopted to pursue the enhancement of Italian cultural heritage and the valorization of its peculiarities. --
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Bibliographic InfoArticle provided by Free University Berlin, Marketing Department in its journal jbm - Journal of Business Market Management.
Volume (Year): 5 (2012)
Issue (Month): 2 ()
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Web page: http://jbm-online.net/index.php/jbm/index
cultural heritage; viable systems approach; viability; service- dominant logic; many-to-many; service science;
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- Gaetano M. Golinelli & Sergio Barile & Marialuisa Saviano & Francesco Polese, 2012. "Perspective Shifts in Marketing: Toward a Paradigm Change?," Service Science, INFORMS, vol. 4(2), pages 121-134, June.
- Victor Ginsburgh & David Throsby, 2006.
"Handbook of the Eonomics of Art and Culture,"
ULB Institutional Repository
2013/152412, ULB -- Universite Libre de Bruxelles.
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