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The Role Of Creativity In Entrepreneurship

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Author Info

  • IAN FILLIS

    ()
    (Department of Marketing, University of Stirling, Stirling FK9 4LA, Scotland, UK)

  • RUTH RENTSCHLER

    (Deakin University, Australia)

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    Abstract

    This paper evaluates the contribution of creativity to entrepreneurship theory and practice in terms of building an holistic and transdisciplinary understanding of its impact. Acknowledgement is made of the subjectivist theory of entrepreneurship which embraces randomness, uncertainty and ambiguity but these factors should then be embedded in wider business and social contexts. The analysis is synthesised into a number of themes, from consideration of its definition, its link with personality and cognitive style, creativity as a process and the use of biography in uncovering data on creative entrepreneurial behaviour. Other relevant areas of discussion include creativity's link with motivation, actualisation and innovation, as well as the interrogation of entrepreneurial artists as owner/managers. These factors are embedded in a critical evaluation of how creativity contributes to successful entrepreneurship practice. Modelling, measuring and testing entrepreneurial creativity are also considered and the paper includes detailed consideration of several models of creativity in entrepreneurship. Recommendations for future theory and practice are also made.

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    Bibliographic Info

    Article provided by World Scientific Publishing Co. Pte. Ltd. in its journal Journal of Enterprising Culture.

    Volume (Year): 18 (2010)
    Issue (Month): 01 ()
    Pages: 49-81

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    Handle: RePEc:wsi:jecxxx:v:18:y:2010:i:01:p:49-81

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    Related research

    Keywords: Creativity; entrepreneurship; innovation; critical thinking; artist; leadership;

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    Cited by:
    1. Indujeeva Peiris & Michèle Akoorie & Paresha Sinha, 2012. "International entrepreneurship: A critical analysis of studies in the past two decades and future directions for research," Journal of International Entrepreneurship, Springer, Springer, vol. 10(4), pages 279-324, December.
    2. Franc Vidic, 2013. "Entrepreneurial Orientation (EO) and Knowledge Creation (KC)," International Journal of Economic Sciences and Applied Research (IJESAR), Technological Educational Institute (TEI) of Kavala, Greece, vol. 6(2), pages 103-124, September.

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